"Creating a Product EcoSystem" - 90 minutes training with guest expert Daniel Priestley To get the replay of the webshow please register http://chrisandsusan.tv Daniel Priestley is Author of A key Person of Influence and Founder of Triumphant Events

1. Guest Expert Daniel Priestley
Creating a “product ecosystem”...
in revolutionary times

2. Creating a “product
ecosystem”...
in revolutionary times.
... with @DanielPriestley

3. Daniel Priestley
Founder of Triumphant Events, Entrevo.com
MD of Ecademy.com
Author of “Key Person of Influence”.

5. the agricultural revolution

6. the industrial revolution

7. ‘a factory in your pocket’

10. ‘six degrees of... what?’

11. the free economy

12. ZMOT - 10.4 interactions

13. funding galore

14. people galore

15. infrastructure galore

16. services galore

17. distribution galore

19. big companies can't compete
with small ones

20. the career is dead

21. personal brand brings new
opportunity

22. ‘remarkable budgets’ must
replace marketing budgets.

23. ‘micro-niche’

24. ‘global small business’

25. ‘it's only just getting started’

26. the Entrepreneur Revolution

28. beware of
industrial revolution thinking

29. old paradigm- “ideas are valuable”

30. implementation is everything

31. old paradigm- “time is valuable”

32. results rule

33. Growth inhibitor:
out. Burn-
Solution:
Productise.

35. Products solve problems
- They never sleep.
- They help make sales.
- They help deliver value.
- They bring opportunity.
- They go anywhere.
- They create consistency.

37. Let’s look at product
models that DON’T work
for small business...

38. only one product/service
brand dependant

39. brokerage
time dependant

40. ‘J’ curve
capital dependant

41. one stop shop
system dependant

42. no idea

43. So, what DOES work for
small business?

44. Ascending Transaction Model (ATM)
strategy dependant

45. Getting it right.
1. Each product has key outcomes. 2.
Each product strategically links to the
next. 3. Each product contains your
“method”.4. Each product must be
“desirable”.
5. Each product must be “decomoditised”.

46. EG: Part 5 of 10:
Products for prospects
1. Introduces people to your value.2.
Allows people to become “pre-sold”
to doing business with you.3. Get’s
you “oversubscribed”.4. Opens up
new geography to you.
5. Create a consist first impression.

47. Part 5 of 10:
Products for prospects
1. Must not compete with your core
offer.2. Must not be a disguised
“sales pitch”. 4. Must be partnership
friendly.5. Must not damage your
brand.

48. Final thought.

50. Products for prospects
“I had this crazy idea we could sell
just as many Macs by advertising the
iPod... So I moved $75M of
advertising money to iPod even
though the category didn’t justify
1/100th of that.” - Steve Jobs

51. income follows assets

52. ... unpack your valuable IP

53. Two types of products
1. Products that help you to get
known.
2. Products that help you deliver
remarkable value.

54. Fitness Investment
Florist Plumber
Trainer Banker
IT Project Change Business Workshop
Manager Manager Coach Facilitator
54

55. Property
Sales Trainer Interpreter Doctor
Developer
Grief Internet Marketing
Physio
Councillor Marketer Consultant
55

56. Product Creation Mistakes
1. Over complicate
2. Build first then sell
3. Solving the worlds problems
4. Not getting people pre-sold
5. Not selling
6. Under charging
7. Not playing

57. Stay in touch...
@DanielPriestley

58. Please us
Facebook.com/ChrisAndSusanTV