Social Media Overview-Bellagio Center Oct. 2011_v_final
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Social Media Overview-Bellagio Center Oct. 2011_v_final
- 1. Everything you always wanted to know about social media …but were afraid to ask Christopher Bishop Bellagio Center Oct. 17, 2011
- 2. 2
- 3. 21st century communication has evolved from a tops-down, one way interaction…to a conversation 2000 2011 3
- 4. The people formerly known as *the audience* are participating 4
- 5. Sources we trust have changed Trusted sources of information according to US Consumers, 1997 and 2007 Source: eMarketer Bridge Ratings and University of Massachusetts 2007 Rated 1 (lowest) to 10 (highest) 5
- 6. What is the value of social media? •Share expertise •Find expertise •Self-promote •Make connections •Collaborate •Recommend •Communicate 6
- 7. Tools Primary LinkedIn – professional networking, discussion groups Twitter – microblogging, sharing information, perspective YouTube – video pieces, tagging Secondary Blogs – personal commentary Flickr – pictures, images, tagging Facebook – recreational, personal-friends, family Up and coming Google+ - technorati, digerati 7
- 8. Paul and I discussed a topic over breakfast...and I tweeted about it... Photo credit: Ms. Hilary Charlesworth 8
- 9. Rob Garris then retweeted it... 9
- 10. Paul then sent me a URL for a story about the work doctors are doing in Africa with mobile phones...which I retweeted 10
- 11. It was included in The Metanomics Daily 11
- 12. Twitter math is simple • I post a tweet… • My 400 followers see it and they each retweet…they may have 100 followers each • Each of their 100 followers then retweet… • Included in a twitter newspaper (Metanomics Daily has 1400 followers) 12 Corporate Citizenship & Corporate Affairs
- 13. LinkedIn Pleated pants of social networks Digital CV Always current contact info Share your expertise Connect with colleagues Participate in groups 13
- 14. LinkedIn 14
- 15. LinkedIn 15
- 16. LinkedIn 16
- 17. LinkedIn 17
- 20. Twitter – mix it up: professional, personal, conversation 20
- 21. Twitter 21
- 22. Twitter 22
- 23. Twitter 23
- 24. Next Steps LinkedIn •Set up a LinkedIn page and keep it updated •Look for friends and colleagues and connect •Find a group(s) to join and weigh in when you feel you have something to contribute Twitter •Establish a Twitter ID •Search for people with similar interests •Follow them! •Write your own tweets •Look for one to retweet •Send a DM (direct message) to someone 24
Notas del editor
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- In terms of trusted sources of information, people we have never met but who communicate clearly and have a solid reputation have way outpaced relatives and friends. Think of them as *strangers with experience or expertise*. And advertising is in a distant 8 th place! Trip Advisor, Yelp, Travelocity, reviews on Web sites
- Accelerate discovery and validation Accelerate and improve communication Enhance reputation and prospects Improve effectiveness Quickly improve products, services and processes Preserve and exploit all information