Beyond Shiny And New - for NAC
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Social media is a toolset. What do you really DO with these tools once you accept that they're for you. Presented to the National Association of Concessionaires in July 2009, here's some starter moves.
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Beyond Shiny And New - for NAC
- 1. beyond shiny and new: how a business uses social media tools chris brogan - new marketing labs chris@chrisbrogan.com @chrisbrogan #nac09
- 2. me typist
- 4. speaking of ME if at any point during my presentation, i go into how awesome i am, or talk about myself, PLEASE shout loudly “ME!” now ask me why
- 6. wiifm landscape / starter moves
- 7. goal of our time connect wild ideas to actionable steps
- 10. these tools aren’t crazy awareness, leadgen, sales
- 11. they drive a strategy listening, experience, presence
- 12. listening
- 13. 05_ listening
- 17. http://search.twitter.com http://blogsearch.google.com http://www.technorati.com http://www.alltop.com http://google.com/reader Google the phrase “grow bigger ears.”
- 19. experience
- 20. 06_ experience HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/
- 33. presence
- 34. 07_ presence
- 38. reward the faithful my canadian club experience
- 43. engagement is hard what I saw when I looked at some sites
- 48. make an online presence setting up a few accounts
- 56. some tools to look into sick of hearing about twitter yet?
- 62. tools twitter , facebook, blogs, email marketing private community, location-based apps physical tools: flip , podcasting, mobile
- 63. listening as marketing the roger smith hotel, new york city
- 68. cafe-shaped conversations how do you make meaningful relationships? how does it bring in leads?
- 78. connect connect build small powerful networks
- 81. some resources Google: “grow bigger ears” “if I started today” “chrisbrogan outposts” http://www.chrisbrogan.com/best-of/