What is the difference between lead generation in the offline world and in the social media world? How do B2B and B2C marketers and sales types use the social web to build business relationships? What are the tools and tactics that will drive home success? Chris Brogan from [chrisbrogan.com] will walk you through.

1. Lead Generation
in a Social Media World
chris brogan...
@chrisbrogan
http://chrisbrogan.com/connect

27. Takeaway Points
(of which there are a few)
build a content home base.
distribute to outposts.
connect at outposts.
make it about them.
promote others 12:1.
listen for leads.
nurture your database daily.
wire this into the fabric of your org.
build relationships before the sale.

29. Lead Generation
in a Social Media World
Chris Brogan is the New York Times bestselling
author of Social Media 101, and co-author of Trust
Agents: Using the Web to Build Awareness,
Reputation, and Trust.
He is President of New Marketing Labs, LLC
(newmarketinglabs.com) and publishes a blog at
chrisbrogan.com
To contact Chris for consulting, professional
speaking, or just to connect, please visit:
http://chrisbrogan.com/contact