Conversational Commerce in Indonesia 2016 - by Chris Franke
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My slides about Conversational Commerce in Indonesia 2016 presented at Indonesia E-Commerce Summit & Expo 2016 in Jakarta. Chris Franke, Co-Founder at YesBoss. Conversational Commerce in Indonesia is changing the way we interact with our customers. Within my presentation, I was analyzing examples and trends within the app and communication service landscape in Indonesia. Full article: https://medium.com/@chfranke/conversational-commerce-in-indonesia-2016-81ff9bde99f3#.387qb16al
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Conversational Commerce in Indonesia 2016 - by Chris Franke
- 1. Conversational Commerce Chris Franke Co-Founder & COO YesBoss Group
- 3. Conversational Commerce …is changing the way we interact with our customers.
- 5. Understanding people’s needs and behavior is the key to successful transactions through conversations.
- 6. What customers wantWhat customers want Convenience Personalization Communication Instant Service
- 7. Conversational commerce is bringing e-commerce into the familiar and personal context of every-day convenience.
- 10. 4.2 Chat apps installed on smartphone 97% Access chat apps multiple times per day 39% Prefer chat apps as main mobile communication channel Chat Apps are dominating Indonesia
- 11. selling via Chat in 2016 ≈60M SME’s
- 16. We utilize Chat to sell products
- 17. Human Assisted Artificial Intelligence H A AI
- 18. How YesBoss applies C-Commerce Convenience → Fast Access Personalization → Behavior Based Communication → Personal Apprach Instant Service → Instant Massaging
- 19. Good Examples in Indonesia
- 20. Good Examples in Indonesia
- 21. Good Examples in Indonesia
- 22. Good Examples in Indonesia
- 23. How to transform E-Commerce to C-Commerce? 01 Know needs and behavior 02 Find convenient COM channels 03 Think customer experience 04 Be there on the spot 05 Figure out scalability
- 24. Huge gap between manual and highly scaleable process All human manual process AI-based chat bots using deep learning & Natural Language Processing (NLP) Biggest Challenge: Scalability
- 25. Thanks!Chris Franke CO-Founder & COO YesBoss Group Photo Credit: Gilles Lambert Follow me on LinkedIn Get your free Personal Assistant (Only in Indonesia)