A/B Testing with Time Activated Links - EXAMPLES of CONCEPT
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The document discusses using A/B testing with time-activated links to test how different page versions and messages affect conversion rates for users who spend less than 60 seconds on a page compared to those who spend more time. It proposes testing 2, 4, or more versions that vary the priority of value vs. pricing messaging, tone of voice, or interactive elements like videos or chats. The goal is to determine which combinations lead to the best performance under each time scenario.
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A/B Testing with Time Activated Links - EXAMPLES of CONCEPT
- 1. A/B Testing | Time Activated Links
- 2. Different Messages at Different Times affects Goal Conversions
- 4. Version A Version B Less Than 60 Seconds on Page More Than 60 Seconds on Page A/B Testing with Time Activated Links
- 5. Version A Version B Less Than 60 Seconds on Page More Than 60 Seconds on Page Treatments by Time Scenarios . . . Here, we are testing performance of two (2) page versions, one per time scenario. • Version A: Pitches prioritized value messaging first w/ pricing below the fold. • Version B: Would be existing approach to pricing page A/B Testing with Time Activated Links
- 6. 2 Different Versions Version A Version A Version B Version B Less Than 60 Seconds on Page More Than 60 Seconds on Page A/B Testing with Time Activated Links
- 7. 2 Different Versions Version A Version A Version B Version B Less Than 60 Seconds on Page More Than 60 Seconds on Page Treatments by Time Scenarios . . . Here, we are testing performance of two (2) page versions under both (2) time scenarios. • Version A: Pitches prioritized value messaging first w/ pricing below the fold. • Version B: Would be existing approach to pricing page A/B Testing with Time Activated Links
- 8. 4 Different Versions Version A Version C Version B Version D Less Than 60 Seconds on Page More Than 60 Seconds on Page A/B Testing with Time Activated Links
- 9. 4 Different Versions Version A Version C Version B Version D Less Than 60 Seconds on Page More Than 60 Seconds on Page Treatments by Time Scenarios . . . Here, we are testing performance of Four (4) page versions under both (2) time scenarios. • Version A: Pitches prioritized value messaging first w/ pricing below the fold. • Version B: Same as Version A, but with different messaging tone and character (e.g., active, slang, humorous, etc.) • Version C: Perhaps existing pricing page. • A/B Testing with Time Activated Links Version D: Another version of pricing page, perhaps with short video or a Chat Pop-up, etc.
- 11. THANK YOU Chris Hopf 206 817 3040 http://pricingwire.com chris@pricingwire.com @pricing