A TVC idea for Maaza building on their current positioning of "Laalach" (Greed).

1. AKBAR-BIRBAL MAAZA TVC
IDEA

2. ORIGINAL BAMBOO STORY
 "Once a golden spoon was stolen from Akbar's 'mahal' and he did not want
to catch the culprit,"
 "Birbal suggested to Akbar that he should call the servants, give them each
a 12 inch long magic bamboo to be returned the next day with a warning
that the bamboo of that person will be reduced by 4 inches who is the real
culprit.
 "The servant, who had stolen the golden spoon could not sleep till late and
at the about 2 o'clock at midnight, he got up and cut his bamboo stick by
four inches, thinking that it would increase by 4 inches when he will get up
in the morning,“
 Thus he was caught in the court next morning as only his bamboo was cut.

3. CURRENT RELEVANCE
 This story recently became the talk of the town after Manohar
Parrikar used this an analogy to explain the Agustawestland
bribery scandal in parliament.

4. CAST
AKBAR – PIYUSH
MISHRA
BIRBAL – VARUN
DHAWAN

5. AKBAR’S PRICELESS GOLDEN CUTLERY HAS JUST BEEN STOLEN.
EVERYONE IN THE ROYAL COURT IS SITTING TENSED, WHILE AKBAR IS SITTING ON
HIS THRONE GULPING HIS MAAZA.
(INFRONT OF HIM IS A BASKET FULL OF MAAZA BOTTLES),
HE IS TOTALLY UNAWARE OF WHAT IS HAPPENING AROUND HIM.
AT THE CENTER OF THE COURT STANDS BIRBAL, WHO IS WALKING BACK
AND FORTH TRYING TO THINK OF AN IDEA TO CATCH THE THIEF.

6. STANDING IN FRONT OF HIM ARE AKBAR’S 8 LOYAL SERVANTS WHO ARE THE
PRIME SUSPECTS.
AKBAR HAS SPECIFICALLY TOLD BIRBAL NOT TO HURT ANYONE FOR THE
INTERROGATION.
HE LOOKS AROUND AND SUDDENLY A THOUGHT STRIKES BIRBAL’S HEAD.

7. HE POINTS TOWARDS AKBAR’S MAAZA BOTTLES AND ORDERS A SERVANT TO
BRING 8 BOTTLES TO HIM.
AKBAR WHO WAS IN ANOTHER WORLD ALTOGETHER ENJOYING HIS MAAZA
INSTANTLY BECOMES AWARE OF WHAT’S GOING AROUND HIM. HE GETS PISSED
OFF AND TURNS RED WITH ANGER.
HE DRINKS A LITTLE BIT FROM EACH BOTTLE AND REDUCES THE LEVEL OF
MAAZA IN EACH ONE.

8. 4 INCH
HE HANDS OVER A BOTTLE EACH TO EACH SERVANT AND TELLS THEM TO KEEP
IT OVERNIGHT AT THEIR HOUSE.
HE EXPLAINS TO THEM THAT THEY HAVE NO REASON TO WORRY AS
ONLY THE LEVEL OF MAAZA IN THE THIEF'S BOTTLE WILL RISE BY 4
INCHES AND REST WILL REMAIN HOW THEY ARE.

9. THE THIEF COULD NOT SLEEP THAT NIGHT.
HE WAS WHACKING HIS BRAIN TRYING TO FIND A SOLUTION.
AND THEN THE OBVIOUS STRIKES HIM AND HE DRINKS UP 4 INCHES OF
MAAZA FROM THE BOTTLE.
THINKING THE LEVEL WILL RISE TO WHAT IT WAS ALREADY, HE SLEEPS OFF
WITH A SMILE ON HIS FACE.

10. NEXT DAY MORNING,
AT THE CENTER OF THE ROYAL COURT WAS A TABLE WHERE EACH SERVANT’S
BOTTLE WAS KEPT COVERED WITH A RED CLOTH.
EVERYONE WAS TENSED. THERE WAS ABSOLUTE SILENCE IN THE COURT.

11. BIRBAL COMES AHEAD AND WITH A WISE
LOOK ON HIS FACE GOES ON TO TAKE OFF
THE CLOTH.

12. BIRBAL OPENS THE CLOTH ONLY TO FIND AN EMPTY BOTTLE OF MAAZA. HE IS PERPLEXED, BECAUSE THIS WAS NOT WHAT HE WAS EXPECTING.

13. HE GOES AHEAD AND FRANTICALLY TAKES OFF EACH CLOTH, ONLY TO FIND EVERY
CORRESPONDING BOTTLE TO BE EMPTY.
AS BIRBAL GOES ON TO OPEN THE LAST CLOTH.
EVERYONE IN THE HALL IS SPELLBOUND AND WAITING IN ANTICIPATION

14. AS HE TAKES OFF THE LAST
CLOTH, HE SEES A MAAZA
BOTTLE JUST TURN EMPTY IN
FRONT OF HIS EYES.
THERE IS A LONG STRAW INSIDE
THE BOTTLE WHICH GOES
DIRECTLY UNDER THE TABLE.

15. HE SLOWLY LIFTS THE TABLE CLOTH ONLY TO
FIND KING AKBAR SITTING UNDERNEATH AND
SIPPING UP THE LAST BIT OF MAAZA WITH AN
UNAPOLOGETIC EXPRESSION.
BIRBAL YELLS OUT “MAHARAJ AAP YAHA?”

16. AND AKBAR STILL WITH UNAPOLOGETIC
EXPRESSION.
BLURTS OUT.