Chris Ourand

Washington D.C. Metro Area United States

Professional Service/Product Marketer | Lead Generator | Brand Specialist | Content Creator

Competition for market share is intensifying at epic rates. Online stimuli compete for audience attention, fueling a need for on-demand information and causing preferences to shift at a moment’s notice. Marketing and communications must be done at the speed of now. Coupled with the pace is the requirement for strategy. Before rushing to tactics, I ask why customers buy. What motivates them? What do they want to accomplish? As a strategist, I glean the intelligence that earns the right to execute a program, attract prospects and ask for their business. MY MARKETING PHILOSOPHY: 1. We’re in a world of marketing without borders 2. Online and offline marketing integrate seamlessly to bu...