Tips for building and maintaining your personal brand.

1. Houston School of Advertising
Personal Branding
April 7, 2010

2. Who We Are
+ Award-winning national digital agency based in Houston & Seattle
+ 100 employees
+ Integrated team of:
+ Strategists
+ Creatives
+ Account executives
+ Managers

3. Chris Pitre
Social Marketing Strategist
SOCIAL MEDIA RESPONSIBILITIES
+ Latest tools/platforms/widgets
+ Client strategies (mobile & social)
+ Partner relationships
AGENCY RESPONSIBILITIES
+ PR /Social Media
+ MindShift conference
PERSONAL RESPONSIBILITIES
+ Speaking
+ Showing my value (daily)
+ Balance
+ Paying the bills ;)

4. Chris Pitre
WHO I AM
+ Sarcastic/witty
+ Client strategies (mobile & social)
+ GW grad
WHAT I DO
+ Social media
+ PR / Copywriting
+ Event planning
+ Marketing / Marketing research
WHAT I REPRESENT
+ Social media
+ Beyonce
+ Pop culture
+ Being “in the know”

5. Brand You
“You think you know, but you have no idea…”

6. Collections of perceptions and
emotions evoked by you
based on relationships and
experiences with you
What is a Personal Brand?

7. Tell Us About
From the eyes of your family. Then friends. Then coworkers.

8. Different You’s
It’s human nature to behave
differently around different
groups.

9. But That’s Ok
Because we fit into more than
one box and have multiple
layers.

10. Why Me?
Being aware of “you” will steer
you away from making huge
mistakes

11. Tools for Personal Branding
“A bad workman always blames his tools.”

12. Twitter
Short torts that collectively
add up to “you”

13. Plancast/FourSquare/Gowalla
Collection of activities and
events that broadcast where
“you” are

14. LinkedIn
Collection of experience and
recommendations that build
the professional “you”

15. Facebook
3D window into “you”
(personal, professional, play)

16. Blogging
Repository that holds
comprehensive information,
thought leadership, and
intelligence on and from “you”

17. Networking
Experiences and
conversations had with many
that expand “you”

18. Responsibility
Define “you” – don’t mess up!

19. Tips for Personal Branding
“If I had a dollar for every time someone told me that…”

20. Be You
Don’t pretend to be someone
or something that you’re not.
It all comes out in the wash.

21. Play Well With Others
Your reputation among peers
matters just as much when
you’re not in the room.

22. Apologize
We make mistakes. But the
chief of all is standing by
them.

23. Be “On”
Sadly, your bad days will
affect “you.” People expect
you to be “on” when they are
with you.

24. You are the Company “You” Keep
Bad apples stand out. Misery
loves company. Protect
yourself.

25. Questions & Answers
“Wait, say that again?”

26. Chris Pitre
Social Marketing Strategist
HIT ME UP
+ Chris.Pitre@idea.com
+ @chrispitre