Presented at University of Tallinn, Estonia (the home of Skype)
Consumers have changed and so has Marketing. The pace of change is accelerating, putting more pressure on organizations to embrace this new Digital Reality and transform the way they market.
Nokia has been at the forefront of this change by leveraging Digital Media and new ways of Marketing to engage Consumers in meaningful ways.
Transforming Nokia’s Marketing Organization successfully, requires a comprehensive program utilizing all relevant levers to drive this change. This presentation will give you insights around the latest (digital) marketing trends and the successful approach Nokia has taken to adopt to this new Digital Reality.
51. By the end of
2013
Nokia wants to
become the most
TALKED ABOUT and
most POLARISING
tech brand in social
52. 1. Consider the social opportunity in everything we do
2. Engage in better conversations with more advocates
3. Deliver personal experiences, be authentic and earn trust
4. Sharing is more important than control
5. Define clear objectives from the outset
6. Invest and commit to social presences
http://bit.ly/SGNTXO
53.
54. CES MWC ENFUSE YOUTH
90,000+ organic views 1mil+ collective views 56,000+ Social connections
CONSUMER GENERATED ENTERTAINMENT
CNN iReport SMW
23,000+ people reached on 7000+ total posts over 5 GIFT MACHINE
the day days 3000+ checkins in 2012
70. Contact at Nokia
Digital Marketing & CRM
Chris Schaumann
Vice President, Digital Marketing & CRM
Nokia Global Marketing
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