14. Why listen?
In case you have to respond to something –
positive or negative
To know what people are saying about you
To understand the norms of that particular
social network
To get ideas for what you should be posting
28. The Biebs doesn’t need you
The person sitting next to you in class might.
@chrisbrogan says “Devote 20 minutes a day
(maybe more) to sharing up-and-coming
people’s interesting posts.”
31. Know your Twitter
RT
MT
#hashtag
#FF
HT
If I follow Jessica, will I see this? If I follow @mybrother, will I see this?
Who will see this? How can I make my followers see this?
38. Yes, you should talk about
what you’re up to, what
you’ve accomplished, how
awesome you are, but you
also need to be a pointer to
and curator of awesome
content! Try to have a ratio
of 1:4 or something
- @sree
39. Can’t find info to share?
Figure out your topics (what you are
passionate about)
Search those words on Twitter and connect
Google alerts
Twitter lists to see and retweet
Blogs (use RSS reader)
Hashtags
Email newsletters
49. Why we share content
New York Times research...
To bring valuable and entertaining content to
others
To define ourselves to others
To grow and nourish our relationships
To feel valuable in the eyes of others
To get the word out about causes or brands
Source: http://nytmarketing.whsites.net/mediakit/pos/
50. What that means
It’s all about relationships. Help others to build
their relationships.
Appeal to their desire to share with each other,
not just your brand.
Think useful, fun, controversial, actionable.
Keep things simple and easy to understand.
51.
52. Wait there’s more
#wjchat Wednesday 7-9 pm (even if you only
listen)
Read mashable, social media examiner, social
fresh, official blogs of platforms
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