FEATURED SLIDESHARE OF THE DAY (11 December 2013): Thank you!! https://twitter.com/SlideShareToday/status/410502548672372736
Welcome to the new rules of engagement - and social media marketing + content marketing should be approached from different ways for Small & Medium Businesses
What's covered in this presentation:
- Using Content Marketing & Social Media Platforms to address key challenges faced by SMBs : Value Proposition, Growing Customers, Revenue, & Scaling the Business
- One Size Does not Fit All : Using different social media platforms (Facebook, Twitter, YouTube, LinkedIn, Slideshare) in a targeted fashion that is different from how big brands approach digital strategy
- Resources for SMBs to scale and operationalise their content and social media marketing efforts
- Writing a Simple Social Media Action Plan: Goals, Target Audience, Measurement, Brand Voice & Personality, KPIs, & designing an Overall Content Plan
- The last word on Community: Communities are built on Relationships, not Technology
This presentation was a joint effort by Jamshed Wadia (@JamshedWadia) & Christel Quek (@ladyxtel) for the inaugural Connected Women - Powering Women in Business conference in Singapore, which is supported by Microsoft, StarHub, and Athena Network Singapore & Asia-Pacific.
20. Ana White: Homemaker turned blogger, turned
entrepreneur
Key Takeaways
• Create a community where users can talk about themselves.
• Empower your fans to share their experiences with other users.
• Have clear strategies for your blog and Facebook page.
22. Kelly Lester: The Singing CEO. Lunch boxes ideas
for Kids
Social Success Story: EasyLunchboxes
Lessons in Branding, Content Creation & Community
23. Kelly Lester: The Singing CEO. Lunch boxes ideas
for Kids
On YouTube, Kelly offers short segments with lifestyle hints,
food preparation tips and more, called “A Couple of Minutes
with Kelly,”
33. Startup Company Eliminates the Cold Call With
Twitter
Highlights:
On average, the company lands one
meeting per week with potential partners,
collectors or discarders through Twitter.
In a 3-month challenge, ecycler.com added
151 collectors and 623 discarders.
34. Startup Company Eliminates the Cold Call With
Twitter
Highlights:
ecycler.com regularly receives coverage
from relevant bloggers by meeting them
first on Twitter.
Visual and interactive posts on Facebook
make the site the #1 social media source of
traffic, generating about 10% of all
ecycler.com traffic.
66. SOCIAL MEDIA ACTION PLAN
@jamshedwadia & @ladyxtel | Connected Women #PWIB13
67. SOCIAL MEDIA ACTION PLAN
Facebook
Goals
Target
Audience
Measurement
Brand Voice &
Personality
Kpis
Twitter
Blog
68. SOCIAL MEDIA ACTION PLAN
Facebook
Goals
Twitter
Blog
Foster Quality
Showcase Authenticity &
Engagement & Showcase
Connect With
“Fun” Side Of Brand
Likeminded Users
Grow Thought
Leadership Through
Quality Opinion Pieces
Target
Audience
Immediate Friends &
Their Networks,
Curious Users Around
Common Passion Points
(Discovery)
Knowledgable Readers,
Opinion Seekers
(Research)
Measurement
Facebook Insights,
Pagelever
Topsy Pro,
Thoughtbuzz
Google Analytics, Alexa,
Compete
Brand Voice &
Personality
Fun, Unique, Engaging,
Light-Hearted
Sharing, Reciprocative,
Sincere, Dynamic
Informative, Trustworthy,
Sincere, Inspiring
Kpis
Connect With 5 Different
Increasing “Talking About
People A Day, 5 Updates
This”, “Reach”, Add
A Day, Increasing
Users To Email Database
Following
Increase Subscribers,
Encourage Email
Signups, Invite 2 Guest
Bloggers To Contribute
Content
69. OVERALL CONTENT PLAN
MISSION
U S E R M O T I VA T I O N S
CONTENT PILLARS
CONTENT MIX
PLATFORM
DISTRIBUTION
DESIRE TO BE DELIGHTED
BE THE FIRST TO TELL & SHARE EXPERIENCES
PROOF OF ACCOMPLISHMENT
GAINING MORE KNOWLEDGE & KNOW-HOW
70. OVERALL CONTENT PLAN
(BE THE MOST FUN
HAIR SALON IN TOWN)
MISSION
DESIRE TO BE DELIGHTED
BE THE FIRST TO TELL & SHARE EXPERIENCES
PROOF OF ACCOMPLISHMENT
GAINING MORE KNOWLEDGE & KNOW-HOW
U S E R M O T I VA T I O N S
CONTENT PILLARS
LIFESTYLE
ADVOCACY
PRODUCTIVITY
/LIFE HACKS
OTHER BRAND
TIE-UPS
(SHARING IS
CARING!)
CONTENT MIX
40%
20%
30%
10%
PLATFORM
DISTRIBUTION
- TWITTER
- FA C E B O O K
- FA C E B O O K
(SHARE FROM
MICROSITE)
- BLOG
- TWITTER
- FA C E B O O K
71. USEFUL HACKS FOR EXECUTION
Picture Sourcing
Flickr, Bigstock.
Use Powerpoint To Customise Your Images For Quick And Fuss Free
Image Editing
Content Plans &
Collaboration
Office365, Skydrive
Optimising
Timing & Quanitity
I Need
Inspiration!!
Surprise Someone From Your Community, Post Youtube Videos,
Encourage Positivity
Structure
Confirm Your Content Plan 2 Weeks In Advance. Map Out Your Key
Milestones (Product Launches, Events, Etc)
72. THE LAST WORD ON
COMMUNITY
@jamshedwadia & @ladyxtel | Connected Women #PWIB13
75. !
!
Communities are built on Relationships,
not Technology
!
it’s not about social media communities, it’s about
communities on social media platforms