5. "With the depressed state of the overall economy newspaper ad sales fell 28% in the third quarter.” (2009) "Advertising revenue has declined year over year for 13 straight quarters, killing some newspapers and wiping out thousands of jobs at publications across the country." Source: Phoenix Business Journal
6. "We've shifted a lot of expenditure from print to online marketing.” “We know that close to 100 percent of our prospective students use the Internet.” - Recruitment and Marketing Manager at Oxford University. Source: Financial Times. Jan 29, 2009. pg. 4
7. In 2009 alone, online video use increased by 50%. Of those consumers still watching television, 94% ignore the commercials! Source: http://www.jaffejuice.com/2008/01/94-of-my-advert.html http://mashable.com/2009/05/20/online-video-growth/
8. In 2008, radio station sales were among the lowest in a decade due to increased usage of mp3 players such as the iPod. Source: http://www.glgroup.com/News/Radio-Valuations-in-Decline.--Can-the-Industry-Reverse-the-Trend--37517.html
9. “Yellow Pages usage among people, say, below 50, will drop to zero – near zero – over the next five years.” - Bill Gates Source: Globe Investor. Oct 16, 2009. pg. 4
10. Americans throw away 44 million newspapers every day! Why not reduce your waste on both money and paper by taking your advertising online? Source: http://recycling.colorado.edu/education_and_outreach/recycling_facts.html
11. The average direct mail response rate is around 1-3%. It’s not uncommon to see results as low as 0.2%. Source: http://www.gaebler.com/Direct-Mail-Response-Rates.htm http://www.seohosting.com/blog/copywriting/how-to-increase-your-direct-mail-response-rate/
12. Advertising Educators focuses on search engine results, not sponsored ads. So when someone clicks your link, it doesn’t cost you a cent.
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15. Having a website isn’t enough. We’ll generate enough keyword rich content to get you multiple spots on search pages to drive traffic to your site.
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22. 42% of Facebook users are college graduates and 29% have an average household income of over $100,000 per year. 81% of Linked-In users are college level or higher and 38% have an average household income of over $100,000 per year. Only 14% of people trust advertisements, but 78% of people trust recommendations from other consumers. Source: http://www.quantcast.com/facebook.com | Nielson "Truth in Advertising" Report Oct 2007
23. 90% of search users click a link on the first page of search results. 77% of search users choose organic over paid listing when searching. Source: http://www.intraspin.com/webstrategyblog/10-statistics-that-demonstrate-the-value-of-seo http://davors.eu/2006/08/aol-90-clicks-on-first-page-4-on-second/