Discussion of Market vs. Production res

1. Japanese Word of the Week (8) Samui 寒い [Sa-moo-ee] Samui, desu ne?

2. Aims & Objectives Aims: Students will understand the differences between market and production research. They will use both to focus upon one product Objectives: All students will identify with 1 form of market and one form of production research Most students will be able to begin to use market and/or production research Some students will be able differentiate between market and production research

3. Research and Pre-Production w/c 17th January 2011 Unit 3 Research Techniques for Media Industries Unit 1 Pre-Production for Media Industries

4. Research Techniques 1 Understand the purposes of research in the media industries 2 Be able to apply a range of research methods and techniques 3 Be able to present results of research.

5. Pre-Production Techniques 1 Understand requirements for production 2 Be able to obtain resources for production 3 Be able to apply production logistics.

6. How Was Last Week’s Task? 4Ws and H! Using a game of your choice, go home, play it and blog the pros and cons of playing your chosen game.

7. My Research What is it? Gears of War Where is it set? Sera Why is it good/bad? I can remove heads  However multiplayer can suffer from lag  When is it set? 14 Years after E-Day How is the game made to look or be accessible? The scenes of violence within the game give this game an age rating of 18+. The genre of the game is that of a third person shooter. The game has also been nominated and won various awards.

8. Task 2 is Due Next Week Go to the Gamelogs site and read about gamelogs (there are literally thousands). Then see how your task 1 results compare?

10. What is the motivation?

11. What should the game feel/sound/look/play like?

12. What is the game about and is it relevant?Production researchers have a general knowledge of stuff. They are well aware of other things in their environment. Don’t attempt production research if you have a limited knowledge of the world around you!

14. Proactive presenters of facts

15. Statisticians!

16. Accurate

17. Truth!Do you like people of all ages? Can you talk to them? Can you keep a conversation going? Can you accurate produce facts and figures?

18. Activity Read the handout about The Sims – assess the accuracy of the information using some of the traits that production researchers have.

20. Levelling of existing or similar games on the market

21. Understanding of audience from previous titles in the franchise

23. Does the audience need?

24. Will it get an acceptable rating?

26. Activity Read the handout about Game facts – assess the accuracy of the information using some of the traits that market researchers have.

28. Is there parity between audiences?

29. How are answers compared?

31. Don’t Forget Last Week's Task Go to the Gamelogs site and read about gamelogs (there are literally thousands). Then see how your task 1 results compare? Timescale: 1 week please

33. Who is watching

34. What the players motivation is for the gamecastTimeframe: 1 week please

35. Next Week! You will start market researching the game for your case study. Moreover you will be getting to heart of who made the game, and offering answers through research as to why…

37. The key differences between market and production research

38. Looking beyond facts and figuresHave we met our outcomes?