1. Chuck Cantrell Portfolio
329 Serra San Bruno
Mountain View, CA 94043
cantrec@yahoo.com
M 650.224.3651
I have spent more than 20 years in the consulting industry creating social
media/networking portals, ecommerce websites, online marketing programs and web
based customer relationship management solutions for some of the world’s largest
retailers and consumer product companies. I have lead companies like CycleGear
Entertainment Publications, MTV, VMware, the NFL, Hyundai, Kohl’s, SanDisk,
Vodafone, Nestle Purina, Nordstrom and Harley Davidson in the creation of highly
profitable web sites that continue to lead their industries.
CRM, Social Media Networking & Product/Program/Project
Management Experience
OSH.COM (HYBRIS PLATFORM)
eCommerce Strategy & Project Management
Orchard Supply Hardware wanted to translate its acclaimed customer service online. I
worked with Orchard to create an online strategy that took its retails philosophy of "Take
good care of our customers and they will take good care of you," to the internet. Helping
to extend their in-store experience with online features like BOPIS, (buy online, pickup in
store.)
Developed project strategy, managed project planning, requirements documentation,
implementation and the development team.
CYCLEGEAR.COM (HYBRIS PLATFORM)
eCommerce Strategy & Project Management
CycleGear is the largest and fastest growing national retailer of motorcycle gear and
accessories. With retail outlets in 30 states they are very well positioned for continued
growth. I worked to develop a top to bottom redesign of their existing website. Clarifying
their online strategy and created a web platform designed for the growth that they will
experience.
Developed strategy, managed project planning, requirements documentation,
implementation and the development team.
HYUNDAI (REALITY DIGITAL PLATFORM)
Social Media Strategy & Project Management
Worked with Hyundai’s advertising agency Goodby Silverstien to develop a winning
strategy for the launch of the new Hyundai Genesis Coupe. This award winning social
media site was launched on Superbowl Sunday in conjunction with Superbowl ads. This
award winning social networking site has been very successful and has exceeded the
client’s expectations.
Developed project strategy, managed project planning, requirements documentation,
implementation and the development team composed of creative people from Goodby
Silverstien.

2. YOUR.MTV.COM (REALITY DIGITAL PLATFORM)
Social Media Strategy & Project Management
As the Chief Strategy Consultant at Reality Digital, I worked with MTV to create a
community focused on citizen reporters. These enthusiastic community members think of
MTV first when they see news happening in their own communities. MTV is able
monetize this User Generated Content based on the location of the user contributing,
allowing them to gain entry to advertising markets that were previously outside of their
reach.
Worked with the VP of News at MTV to plan and launch this site, providing project plans,
requirements documentation and overall project management
MODERATI (REALITY DIGITAL PLATFORM)
Social Media Strategy & Project Management
Worked with client to develop social media strategy to support their iPhone based
applications. Created a full-featured social media and networking site that supports their
users while maintaining control over their media assets, which helped to resolve digital
rights management (DRM) concerns.
Managed the implementation of this project, delivering against an aggressive schedule
based on the need to release along side of a major artist’s release.
VODAFONE – INTERNAL SOCIAL NETWORKING COMMUNITY (REALITY DIGITAL
PLATFORM)
Internal Social Media Strategy & Project Management
Managed all aspects of delivery for this internal social networking community. Worked
with the client to develop detailed requirements documentation. The portal was
developed to serve Vodafone’s internal testing communities based in over 15 countries
and in 8 languages. Was able to deliver this project against significant time pressures
and completely wowed this community which is now thriving online.
Managed all development and creative resources, planning and design though to delivery
of the portal to a worldwide community.
HARLEYDAVIDSON.COM (BLUEMARTINI PLATFORM)
eCommerce Strategy & Project Management
Worked with Harley Davidson to develop an online strategy and ecommerce website to
support their dealer network. HD needed to protect their brand while allowing dealers to
make online sales. Using HD’s existing dealer network, sales were channeled to and
fulfilled directly by dealers while HD was able to maintain brand ownership.
Managed all project planning and implementation management, requirements
documentation, strategy development and road mapping.
Chuck Cantrell | 329 Serra San Bruno Mountain View, CA 94043 | cantrec@yahoo.com | M 650.224.3651 | W www.buildingsocial.com

3. KOHLS.COM (BLUEMARTINI PLATFORM)
eCommerce Strategy & Project Management
Lead the development of what quickly became Kohl’s most profitable store. Helped
Kohl’s develop a strategy and ecommerce website to support online sales and marketing
efforts. Also worked with Kohl’s to develop online marketing campaigns that continue to
have great success.
Managed project planning, requirements documentation, implementation and the
development team.
YAHOO DEVELOPER NETWORK (YDN)
CRM Strategy, Product & Program Management
Program/Product Management for the Yahoo! Developer Network (YDN.) Developed the
localization/internationalization process for the Yahoo Platforms Group that will enable
Yahoo! To better extend it reach into multi-billion dollar markets. Lead requirements
gathering, product development, product road mapping, customer segmentation and
redesign planning for the YDN re-launch.
Managed all project planning, requirements documentation, implementation and the
development teams. Also developed and managed MRDs and PRDs for all YDN
products.
CASPIO RECIPE GUIDE
Product & Project Management
Responsible for product management (including MRD and PRD development) for
Caspio’s plug-and-play applications for publisher and these applications lead to the
acquisition of the top three newspapers in the country.
Managed development of the Caspio Recipe Guide, Caspio Voter Guides, CRM
application enhancements and Caspio Widgets.
NESTLÉ PURINA
CRM Strategy, CRM Program Management
Lead the development of Purina’s CRM strategy and implemented web based marketing
and CRM solutions. Worked closely with my client to create best of breed web solutions.
My primary focus was to provide industry insight, requirements gathering and program
oversight.
Designed loyalty programs for shelter works, developed user requirements, user
personas, use cases, and user interface wireframes. Provided industry insight,
requirements gathering and program oversight.
Chuck Cantrell | 329 Serra San Bruno Mountain View, CA 94043 | cantrec@yahoo.com | M 650.224.3651 | W www.buildingsocial.com

4. HILLSPET.COM (BLUEMARTINI PLATFORM)
CRM Strategy, CRM Program Management
Developed Hill’s Best Friends loyalty programs and PetRewards Visa credit card program
with Bank of America. Created customer acquisition programs that achieved three times
expected results. Managed international consumer programs and developed CRM
strategy that put Hill’s closer to their customers and consumers. These programs have
been industry-leading efforts that have increased Hill’s market penetration in several
strategic areas.
SPRINT.COM (BLUEMARTINI PLATFORM)
eCommerce Strategy & Program Management
Worked with Sprint to replace their web sites and transform their understanding of their
customers and how to drive value from their relationship. Developed a multi-year strategy
to understand and develop the customer relationship. Helped Sprint create a model of its
best customer that lead to a significant increase in the average lifetime value. Developed
a self-directed profile model that changed the basic understanding of what drove the
customer relationship.
Managed the multi-disciplined project team to successful completion of a multi year plan.
Chuck Cantrell | 329 Serra San Bruno Mountain View, CA 94043 | cantrec@yahoo.com | M 650.224.3651 | W www.buildingsocial.com