7 ways to increase impact and reach with digital signage for internal communication
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This is a webinar I did for Newsweaver in December 2015. The focus was on how internal communicators can expand the reach and impact with digital signage for internal communications. Digital signage has been around in IC for a long time. And this is part of the problem. Due to preconceived (and often inaccurate) notions, digital signage hasn't realized its full potential. In this webinar, I provide concrete examples to communicators on how they can make the most of their digital signage investment and look for ways to further improve employee engagement and internal communications.
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7 ways to increase impact and reach with digital signage for internal communication
- 6. 2014 Gatehouse State of the Sector
- 8. STORY TIME
- 9. “GLORIFIED POWERPOINT” “IT’S ONLY FOR DISCONNECTED WORKERS”
- 10. CAN BE OWNED BY
- 11. MULTICHANNEL WORLD Digital signage Email Intranet ESN Town Halls Print Newsletter Mobile And many more
- 12. • CONSISTENT • COMPELLING • CONTEXT
- 14. Is the amount of communication you receive about important information in the organization appropriate? 90% 78% 68% DecisionWise
- 15. • TECHNOLOGICAL • STRUCTURAL • HUMAN
- 17. ROI
- 18. ROI
- 19. • BENCHMARKING KPIS • EMPLOYEE FEEDBACK • INTERACTIVITY
- 20. DIGITAL SIGNAGE
- 21. 1. 4-1-1 OF CONTENT 2. SOCIAL INTEGRATION 3. PORTRAIT VS LANDSCAPE 4. EMPLOYEE GENERATED CONTENT 5. VIDEO 6. SCREEN DESIGN 7. INTERACTIVITY
- 23. • 4 – DEDICATED TO EMPLOYEES DOING THEIR JOB • 1 – CORPORATE FOCUSED • 1 – SOFT NEWS
- 24. • 4 – NEED TO KNOW • 1 – NICE TO KNOW • 1 – FUN TO KNOW
- 27. • INTERNAL SOCIAL • ESNS AND INTRANETS • EXTERNAL SOCIAL • INSTAGRAM AND TWITTER Make digital signage part of your brand advocacy program.
- 34. 93% 54% Melcrum
- 43. • 4-1-1 OF CONTENT • SOCIAL INTEGRATION • PORTRAIT VS LANDSCAPE • EMPLOYEE GENERATED CONTENT • VIDEO • SCREEN DESIGN • INTERACTIVITY
- 45. elementsofIC.com
- 47. THANK YOU
- 48. ://
Notas del editor
- A technological solution to bridge a communications gap.
- Relevancy
- Skeptic
- Skeptic
- http://cmo.deloitte.com/five-building-blocks-for-enhancing-digital-engagement
- +4 must be specifically dedicated to helping employees accomplish their job. If you’re in a manufacturing environment, this could be a new health and safety procedure. If you’re in retail, you could show the latest sales figures for local stores. If you’re in hospitality, this content should be tailored helping employees meet customer needs. But whatever industry you’re in, four of six should be focused on employees being informed and doing their job better. And if you’ve localized your signs, this would include local content for a specific location. +1 should be more corporate focused. These are your larger brand messages that apply to any company employee anywhere. This where a lot of leadership and executive messages fit. Annual earnings and financial reports fall into this category, too. If you get a paycheck from the company, this content is relevant to you. +1 should be focused on the softer side of business. This is the chance to showcase employee recognition, corporate philanthropy and any lighter side to the business that keeps employees’ attention. The ever-cliché “blood drive” announcement could go here.
- +4 must be specifically dedicated to helping employees accomplish their job. If you’re in a manufacturing environment, this could be a new health and safety procedure. If you’re in retail, you could show the latest sales figures for local stores. If you’re in hospitality, this content should be tailored helping employees meet customer needs. But whatever industry you’re in, four of six should be focused on employees being informed and doing their job better. And if you’ve localized your signs, this would include local content for a specific location. +1 should be more corporate focused. These are your larger brand messages that apply to any company employee anywhere. This where a lot of leadership and executive messages fit. Annual earnings and financial reports fall into this category, too. If you get a paycheck from the company, this content is relevant to you. +1 should be focused on the softer side of business. This is the chance to showcase employee recognition, corporate philanthropy and any lighter side to the business that keeps employees’ attention. The ever-cliché “blood drive” announcement could go here.
- segmentation