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How to use KEYWORDS and VIRTUAL TOURS TOGETHER to get more FREE LEADS in 2014 and 2015 Presenter: Chuck Ward
What is the ONE thing you can do RIGHT NOW RIGHT away TODAY to get more FREE LEADS in 60 minutes or less
Use keywords on your VIDEO content
Cool thing About YouTube 
•Instead of being found or targeting a few keywords or key word phrases 
•Your video can be found across 100 – 200 different spots
How to Find Keywords 
Use of the Google Keyword Tool 
Use of Google (Any) Search Engine
How to Find Keywords 
Use of the Google Keyword Tool 
Use of Google (Any) Search Engine 
Make sure to include cities, state, brand name, company name, zip codes (farm areas of subdivisions if applicable) and variations of your keywords
How to Make a Video (for Real Estate Agents with Stage Fright) 
Go to YouTube and click on the upload 
Then grab a bunch of photos (like of a listing) 
(YOUR VIDEO IS MADE)
Strategically Place Your Keywords 
•In the Title Bar 
–Separate with the PIPE character ( | ) 
–Aka broken bar
Strategically Place Your Keywords 
•In the Title Bar 
–Separate with the PIPE character ( | ) 
–Aka broken bar
Strategically Place Your Keywords 
•In the Description Section 
–Use your property description 
–Insert a few words in normal sentences 
•(Ex: This TAMPA HOME FOR SALE IN EASTON PARK has four bedrooms and is located minutes …) 
–(Include a clickable link (use and include “http://” to another video, your website, and the listing on MLS)
Strategically Place Your Keywords 
•In the Description Section 
–Stack all of your keyword phrases after that 
–(5000 characters, use them)
Strategically Place Your Keywords 
•In the Tags Section 
–Phrases are limited to 25 characters 
–Put up to 10 – 15 tags 
–Use the same as keywords
Do This NEXT 
•Categorize 
–MUST BE “NEWS AND POLITICS

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Using Keywords in YouTube Videos and Virtual Tours for Real Estate

  • 1. How to use KEYWORDS and VIRTUAL TOURS TOGETHER to get more FREE LEADS in 2014 and 2015 Presenter: Chuck Ward
  • 2. What is the ONE thing you can do RIGHT NOW RIGHT away TODAY to get more FREE LEADS in 60 minutes or less
  • 3. Use keywords on your VIDEO content
  • 4. Cool thing About YouTube •Instead of being found or targeting a few keywords or key word phrases •Your video can be found across 100 – 200 different spots
  • 5. How to Find Keywords Use of the Google Keyword Tool Use of Google (Any) Search Engine
  • 6. How to Find Keywords Use of the Google Keyword Tool Use of Google (Any) Search Engine Make sure to include cities, state, brand name, company name, zip codes (farm areas of subdivisions if applicable) and variations of your keywords
  • 7. How to Make a Video (for Real Estate Agents with Stage Fright) Go to YouTube and click on the upload Then grab a bunch of photos (like of a listing) (YOUR VIDEO IS MADE)
  • 8. Strategically Place Your Keywords •In the Title Bar –Separate with the PIPE character ( | ) –Aka broken bar
  • 9. Strategically Place Your Keywords •In the Title Bar –Separate with the PIPE character ( | ) –Aka broken bar
  • 10. Strategically Place Your Keywords •In the Description Section –Use your property description –Insert a few words in normal sentences •(Ex: This TAMPA HOME FOR SALE IN EASTON PARK has four bedrooms and is located minutes …) –(Include a clickable link (use and include “http://” to another video, your website, and the listing on MLS)
  • 11. Strategically Place Your Keywords •In the Description Section –Stack all of your keyword phrases after that –(5000 characters, use them)
  • 12. Strategically Place Your Keywords •In the Tags Section –Phrases are limited to 25 characters –Put up to 10 – 15 tags –Use the same as keywords
  • 13. Do This NEXT •Categorize –MUST BE “NEWS AND POLITICS