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Media Audiences Theory

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Media Audiences
 
Definition ,[object Object],[object Object],[object Object]
Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
History ,[object Object]
Fears ,[object Object]
Life without media…. ,[object Object]
Did You Know????? ,[object Object]
[object Object]
On the other hand... ,[object Object]
[object Object]
Good and bad ,[object Object],[object Object],Good Bad
Key points Summary ,[object Object],[object Object]
[object Object]
Some History ,[object Object]
Audience Theory ,[object Object]
Why bother? ,[object Object],[object Object],[object Object]
Theory Problems ,[object Object]
Key Theory 1: The hypodermic syringe ,[object Object],[object Object]
In summary… ,[object Object]
Where do you find this theory…. ,[object Object]
[object Object]
What’s wrong with this theory? ,[object Object]
[object Object]
 
Worth thinking about…. ,[object Object],[object Object],[object Object]
Key Theory 2: The Culmination Theory ,[object Object]
What do you think? ,[object Object],[object Object]
Difficulties ,[object Object],[object Object]
Criticisms ,[object Object]
Questions ,[object Object],[object Object],[object Object]
So in simple terms… ,[object Object]
More thinking… ,[object Object],Some of the critics of the idea of the mass audience have pointed out the many ways that individuals who watch programmes alone will then share their experience with others in conversations about what they have seen. One argument is that these kind of conversations have much more influence on potential behaviour than the programme from which they may have sprung
Key Theory 3: The two step flow ,[object Object],[object Object]
Now really… ,[object Object],[object Object]
Now it gets confusing ,[object Object]
Key Theory 4: Uses and Gratifications ,[object Object],[object Object]
Huh ,[object Object],[object Object]
Information ,[object Object]
Personal Identity ,[object Object],[object Object]
Integration and Social Interaction ,[object Object],[object Object],[object Object],[object Object],[object Object]
Entertainment ,[object Object]
So what’s wrong with this theory? ,[object Object]
More problems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Theory 5: Reception analysis ,[object Object]
How do we do this? ,[object Object]
Influences ,[object Object]
How do they learn this information? ,[object Object]
The end?? ,[object Object]

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Media Audiences Theory

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