Church Juice gave this presentation about church branding at the 2011 Calvin Symposium on Worship

1. Branding Beyond the Logo Calvin Symposium on Worship 2011

8. Third place between home and work

10. Genius Bar

13. You can shape it

14. People act as the brands heart, head, eyes, hands, ears and voice.

16. How do they experience you?

17. What kind of experience do they expect next time they encounter you?

19. Are there multiple promises to multiple groups?

20. What do the experiences have in common?

22. What experience do you hope runs through all of your projects?

23. What story are you telling in which they can participate?

29. People don’t give to your church because they have extra cash, but they believe in what you’re doing

30. They don’t wear shirt from the church to stay warm, they want to show they’re living out God’s mission

32. How are you enabling them to do it?

33. What part of you can they share?

34. How can they become involved?

35. What language, story or event can they share?

41. Be consistent across all touch points

43. Be consistent across all touch points

44. Create paths for engagement

45. Assimilation in the church

46. How do people first make contact with you?

47. What are the next steps?

49. You can’t deliver what you’re not passionate about

51. Are you traditional? Contemporary? Stiff? Laid-back? Outreach focused? Closed to new people?

53. A run down building says as much as a well designed brochure

56. How to Build a Meaningful Brand To see 1% of the city of Chicago, that’s nearly 30,000 people, cross the line of faith and be connected into biblical community.

58. Clearly identifying your unique vision and passion

59. Making tough decisions

60. What are you the best in the world at?

61. What is a waste of resources?

64. stevenkoster@crcna.org

65. 800.879.6555

66. www.reframemedia.com

67. Jerod Clark

68. jclark@crcna.org