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4 - TYPOGRAPHY
AND
MEDIA

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WORDS ARE WONDERFUL
“ We speak with words
And we listen with words.
We write with words
And we read words.
And we think with words ”
Anonymous

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WORDS ARE TOOLS
“ Words are tools which we use to
communicate with each other. We
use them to talk, discuss, argue,
agree, describe, plan, organize,
remember, sing, imagine and do all
manner of things to help us live
and thrive ”
Anonymous

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WORDS ARE JEWELS
“ Choose the right words so they
become glittering jewels. They
are pleasure to listen to and
read. Everybody wants to know
what they are about. ”
Anonymous

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1. Refers to design or selection of letter
forms to be organized into words,
sentences and printed on a page
2. Letters of the alphabets make up
written and printed words
3. With thousands of typefaces around,
where do we start … size, type, colour,
shape .. ?
WHAT IS TYPOGRAPHY ?

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“ Typography involves the creation of
illusionary images. Letters make up
words which build into sentences,
which in turn build into paragraphs that
we perceive as masses of tonal value.
That same mass can change
appearance when printed with different
type face .. ”
Alan Peckolick
Designing with type and colour, 1989
“ TYPE AND SHAPE CAN TALK ”

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“ Typography involves the creation of
illusionary images. Letters make up
words which build into sentences,
which in turn build into paragraphs
that we perceive as masses of tonal
value. That same mass can change
appearance when printed with
different type face .. ”
Alan
“ TYPE AND SHAPE CAN TALK ”

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3 main categories of typefaces
1. Typefaces are designed to convey specific
meanings or messages
2. Use only 3 different types of letters in a
visual
3. Generally, typefaces can be grouped into 3
main categories :-
• Serifs
• Sans serifs
• Scripts
TYPOGRAPHY FOR VISUALS

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SERIFS
1. Typefaces with “ feet ”.
2. Examples : Times New Roman,
C larendon
3. Serif typefaces are used for typing
texts in notes, test papers,
newspapers or books
TYPOGRAPHY FOR VISUALS

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Serifs are
letters for
printing
textbooks,
notes, test
papers,
brochures,
leaflets,
pamphlets,
magazines,
newspapers

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SANS SERIF
1. Typefaces without serifs
2.Facilitate reading and comprehension
as they are easy to read and print
3. Many variations – Bold, Medium, light,
italics.
4. Examples : Arial, Helvetica, Avant Garde
5. Used in visuals which need to be projected
( slides, videos, transparencies, LCD &
Computers or filmstrips )
TYPOGRAPHY FOR VISUALS

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Sans Serifs are
for all projected
media ( LCD &
Computer,
OHP, Slides,
Film Strips,
Videos, CD -
ROMS ), Sign
Boards,
Posters,
Advertising
media

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Scripts
1. Flowery typefaces for special
occasions
2. Not to be used for large areas of text
to be read or in visuals which need to
be projected
TYPOGRAPHY FOR VISUALS

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Scripts
are for
Specials
Occasions

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“ TYPE AND SHAPE CAN TALK ”
1.Designing one’s own letters to feature
specifically a message that needs to be
conveyed to our pupils
2.Modify existing typefaces to uniquely convey
words and their meanings
3.For example : fine, small, medium, large, very large
4.Typefaces could be expanded, condensed,
repeated, mirrored, reversed, scaled, fractured
or spun
5.“ WordArt ” has special designs or formats
ready for use

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“ TYPE AND SHAPE CAN TALK ”
1.Special effects – using patterns,
chromes, tones, shades to fill in letters
to convey meanings of words or
phrases
2.Contributes to good legibility and
emphasis but do not reproduce well
when printed repeatedly
3.Letterings on textured and half tone
surfaces are also difficult to read and
print

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TONE / TEXTURED SURFACES
DON’T USE TONED, TEXTURED OR
SHADED BACKGROUNDS
DON’T USE TONED, TEXTURED OR
SHADED BACKGROUNDS
DON’T USE TONED, TEXTURED OR
SHADED BACKGROUNDS

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“ TYPE AND SHAPE CAN TALK ”

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“ TYPE AND SHAPE CAN TALK ”
• Typefaces
give more
impact if
used with
different
kinds of
shapes

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THE
GREAT
WHITE
LIE
“ TYPE AND SHAPE CAN TALK ”

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