A look at the trends, issues and best practices around mobile marketing

1. MOBILISING
M E D I A
CIARÁN NORRIS
HEAD OF DIGITAL
M I N D S H A R E

2. The New Content Model
2008
2

3. Dennis Ritchie
1941 - 2011

4. Introduction
Trends
Integration
Case Studies

5. Introduction

6. The future is already here,
it's just not very evenly
distributed.
William Gibson, 1993

10. Trends

12. Image by Any McNeill on flickr

13. 100
million smartphones
shipped Q4 2010
Image by *Micky on flickr
Source: IDC Feb 2011

14. 10
million smartphones
shipped Q4 2010
Image by *Micky on flickr
Source: IDC Feb 2011

15. 63
million iPads
sales, 2011
Image by Robert Scoble on flickr
Source: Gartner Sept 2011

16. 6%
117k
Irish population own iPads
Swedish population own iPads
Image Robert Scoble on flickr
Image byby Kathryb Rotondo on flickr
Source: SIFO/TU, March2011
Source: Puca Oct 2011

18. 19%
global market
share
Image by *Micky on flickr

19. 19%
global market
share
Image by *Micky on flickr
Source: Canalys Aug 2011

20. 51%
social, gaming or
gambling
Source: Mindshare/Sponge It Mobile Research, Nov 2010

21. Ask an expert
Source: Mindshare/Sponge It Mobile Research, Nov 2010

22. Ask an expert
Source: Mindshare/Sponge It Mobile Research, Nov 2010

25. 98%
He’s Right 71%
%
98
use iPad at home
(mainly in the evening)
use at home
use between
7-9pm
Image by Klearchos
Kapoutsis on flickr

26. 86%
TV & mobile web
Image by Angelrravelor
on flickr
Source: Microsoft Advertising Meet The Screens 2011

27. Integration

32. Consumer
Journey

33. Case Studies

34. KEY USES FOR
MOBILE & TABLETS

35. LINK TO THE
REAL WORLD

38. PROVIDE
UTILITY

41. PROVIDE
ENTERTAINMENT

44. Conclusion
Mobile First
Not Just Apple, Not Just Apps
Connect, Inform, Entertain