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Representation AS Media

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cigdemkalem
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What is ‘Representation’? The Crash MEDIATION Your REPRESENTATION of the crash Representation is the way the media RE-PRESENT individuals, groups, events and issues.
Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How & why do the media create representations for an audience? ,[object Object],The Sun, 1998 Headline ‘Banished Beckham’ The Sun, 2001 Headline ‘Glorious Golden Balls’
Burberry used to REPRESENTED as sophisticated, classy & expensive. Now it is REPRESENTED differently by the media.
These images RE-PRESENT Amy Winehouse in very different ways. Her official website used the image above. The Daily Mail used the image on the right. Why?
 
Applying Representation to Advertisements How is Rooney being represented ? Think about his body language; what might he have done? Why does he have red & white paint on his body? What might this represent ? Who is the AUDIENCE for this advertisement and where might we see it? This advertisement was created by an ADVERTISING AGENCY for Nike. Why doesn’t it have ‘Nike’ on the advert?
Key areas of representation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multicultural Britain ,[object Object],[object Object],[object Object]
Multicultural Britain ,[object Object],[object Object],[object Object]

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Representation AS Media

  • 1. What is ‘Representation’? The Crash MEDIATION Your REPRESENTATION of the crash Representation is the way the media RE-PRESENT individuals, groups, events and issues.
  • 2.
  • 3.
  • 4. Burberry used to REPRESENTED as sophisticated, classy & expensive. Now it is REPRESENTED differently by the media.
  • 5. These images RE-PRESENT Amy Winehouse in very different ways. Her official website used the image above. The Daily Mail used the image on the right. Why?
  • 6.  
  • 7. Applying Representation to Advertisements How is Rooney being represented ? Think about his body language; what might he have done? Why does he have red & white paint on his body? What might this represent ? Who is the AUDIENCE for this advertisement and where might we see it? This advertisement was created by an ADVERTISING AGENCY for Nike. Why doesn’t it have ‘Nike’ on the advert?
  • 8.
  • 9.
  • 10.