This is just an introduction to Social Media Marketing Strategy. You can find advanced module at http://www.slideshare.net/cijoaj2003/socialmediamarketingstrategy-100909044138phpapp01
2. Social Media the latest buzz term is all about
connections and interactions.
Social Media is all about your engagement with
other (YEO).
3. Listen and Observe
Do Research
Ask Your Customers
Implement and Test
Define your goals
4. Find the right audience
Use resources effectively
Build a team
Make an engagement strategy
Be part of ongoing conversation
Create an online buzz
Marketing plan with new concepts
Track results
6. Social media is a murky mix of PR, marketing,
interactive, customer service and more. But try
to make it everyone’s job, and it becomes no
one’s job.
Social Media Managers:
Responsible for the overall social media
promotions including return on
investment(ROI) from those promotions.
Community manager:
Customer facing role trusted by customers.