Alex Burrows, director, 4 global

1. The first time from within the
leisure sector this type of initiative
has been developed for the
leisure sector – a game changer
Phil White, Head of IT,
Places for People

2. Presentation – Content
DataHub History
Our Sector
DataHub Stakeholder Map
DataHub Operational Process
DataHub Modules
DataHub Club

3. The DataHuB - Unlock the potential of your data

4. Across just 7 operators (125 sites) how many
different activity names are used?
20,052
Our sector – An identified problem

5. What is the likelihood of people
visiting their closest pool?
Our sector – An identified problem
Operators unable to adapt to what’s
working best elsewhere to drive utilisation
Only
28.8%
use their
closest pool
Over 60%
customers
don’t use their
closest pool

6. Our sector – An identified problem
Unique member participants
What fitness programme
delivered the greatest return
for operators last month
compared with the previous
month?
INSANITY
workout -
up 45%
Body Attack
- up 10%
Aerobics -
down 15%
Spinning -
down 5%
0 0

7. November 2013
SECTOR VISIBILITY
Participation Programmes Value
HOPSON TABLE
Activity Names
JOHNSON TABLE
Facility Names
• Pilot stage
• Proof of concept
• LMS Integration
How the solution started
The creation of standards
The DataHub - History

8. The DataHub – A Repository for Sport & Leisure
The DataHub is a
repository for sport and
leisure data, integrated
and enhanced through a
suite of business
intelligence modules,
accessed anywhere via
a single online portal
Collect and
process
data
Analyse
performance
Identify
opportunities
Measure
impact

9. • 75 Million visits
• 475 sites
2015
The DataHub - History

10. 250+ Million visits per year
1,500 Sport & Leisure sites
2016
The DataHub - Tomorrow

11. The DataHub - Stakeholder map
SECTOR LEADERS
STANDARDS/
GOVERNANCE

12. The DataHub - Stakeholder map
SECTOR LEADERS
STANDARDS/
GOVERNANCE
NGBs/ SPECIALISTS
MODULES/
INFRASTRUCTURE

13. The DataHub - Stakeholder map
SECTOR LEADERS
STANDARDS/
GOVERNANCE
NGBs/ SPECIALISTS
MODULES/
STANDARDS/
INFRASTRUCTURE
OPERATORS
GIVE/SHARE/
USE INTELLIGENCE

14. The DataHub - Operational Process
Site 1
Site 2
Data Extract Tool
Database
Modules
INTEGRATE
Align with sector
standards,
benchmark and
drive returns from
NGBs and delivery
partners
TARGET
understanding of
customers, pro-
grammes, and
facilities - Identifying
commercial growth
opportunities
ENHANCE
Identify and
deliver operational
best practice –
enhanced through
DataHub integrated
intelligence
IMPACT
Target, monitor
and evidence
impacts –
recognised
value
Leisure Management
System provider
Sector Data Standards

15. The DataHub - Modules
TARGET
ENHANCE
IMPACT
INTEGRATE
POSITIONING KEY BENEFITSFREE FREE
Data Integrity
Business Reporting
e-Focus - Customer insight
SROI Calculator
NGB League Tables
Geo Impacts
STITCH - Accident Tracker
Marketing Intelligence
ASA Data Leagues
Activity Barometer
PITCH - Contract Monitoring
Workforce Intelligence
HIGH DATA
STANDARDS
GROWTH
OPPORTUNITIES
OPERATIONAL
BEST PRACTICE
INCREASED
ROI

16. The DataHub - What it means to me ?
1st
BENCHMARKING
Learn to swim
L O C A L LY
15thR E G I O N A L LY
87stN AT I O N A L LY
SECTOR INTELLIGENCE
COMMERCIAL
• Access multi-site data
OVERARCHING
OPERATIONAL
• Measure community
impact
• Deploy programme
optimisation
Understand customer
and workforce
requirements
• Enhance staff
accountability
• Prioritise your
improvements
• Utilise sector support
• Drive sector change
together
Access robust
intelligence
Track relative
performance
Intelligence-based
investment
Increase your
returns
Identify and target
growth opportunities

17. The DataHub - The Club
DataHub Club members benefit from:
• Access to the DataHub
Two free modules:
Data Integrity –
Translate your raw data into consistent
intelligence which then underpins all modules
& an automated data check for operators
NGB League Tables –
Track and benchmark participation
& NGB programme performance
across all your sites
• Free quarterly sector insights newsletter
• Access to regular webinars
• Invites to selected events
Join for FREE at www.DataHubClub.com

18. Applied business intelligence on a daily basis:
1) 1-3 KPIs would benefit bands A-D?
Break out session 1

20. Applied business intelligence:
1) Update: what 1-3 KPIs would benefit bands A-D
2) How and when would could each KPI be used?
Break out session 1

21. Applied business intelligence:
1) How would this change your organisation? What
benefits would you expect?
• Decision making: efficiency, effectiveness,
consistency, evidence/outcome based
2) What support and training would be required?
Break out session 2

22. Join the club for free at www.DataHubClub.com
info@DataHubClub.com
@DataHubClub / #DataHub
Welcome – to The DataHub