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20 Ways to Not Build Stuff

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20 Ways to Not Build Stuff

  1. 1. 20 Cindy Alvarez KISSmetrics BUILD STUFF ways to
  2. 2. “ Tell me how it would make your life better.” 1
  3. 3. 2 Say what you’re for; say what you’re against
  4. 4. “ This is what you should do, instead .” 3
  5. 5. Miracle on 34th St 4 Send the customer to your competitor
  6. 6. 5 Offer a workaround...
  7. 7. 6 Fake the functionality
  8. 8. 7 Ignore it until you can’t
  9. 9. Be less attractive (to certain types of customers) 8
  10. 10. 9 “ Until we can do it, use us for free.”
  11. 11. Let some fish get away 10
  12. 12. Build a simple API 11
  13. 13. 12 Email us for more info
  14. 14. Force customers to pick a single priority 13
  15. 15. 14 Charge a ridiculous amount
  16. 16. Have rules but don’t enforce them 15
  17. 17. 16 Only build it if you can measure it
  18. 18. 17 Be grateful 18 Ask for help
  19. 19. 19 Notify me when... √
  20. 20. 20 Play nice with others

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