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Lessons from a Year in Silicon Valley:
Toward a More Innovative Research
Program
Cindy Royal, Ph.D
Associate Professor
Texas State University
School of Journalism
and Mass Communication
croyal@txstate.edu
cindyroyal.com
@cindyroyal
slideshare.net/cindyroyal
• HTML/CSS
• JavaScript
• Charting Exercise
• Charting Tools
• Chart.js
• HighCharts
• D3
• Spreadsheets
• Web Scraping
• PHP/MySQL
• News Apps with Web Frameworks
• Website, tutorials, video, code repository
Grasp new meanings
Program
Grasp new meanings
Program
Coding
Grasp new meanings
Coding
Grasp new meanings
Data
Grasp new meanings
Data
Grasp new meanings
Data
Grasp new meanings
Journalist
Grasp new meanings
Journalist
Grasp new meanings
Journalist
Grasp new meanings
Journalist
Grasp new meanings
Technology is Communication and
Communication is Technology
• All media now digital media
• Social and mobile
• This is what we do as communication educators and scholars
It’s All About the Platform
Data, Data, Data
• Storytelling, data visualization
• Location-based features and services
• Web scraping and APIs
• Analytics
Innovation
• Digital changes scale, scope, economics,
participation
• Question the role of “mass” media
• Interactive presentation of
data/results
• Consider the relevance of
your research
• Seek inspiration outside
immediate purview
• Collaborate and share
• Apply Design Thinking/Make Things
Innovation
• Wearables
• Drones/sensors
• Second-screen engagement
• Coding for everyone
• Pay attention, encourage
colleagues to as well
• Focus on the future
• Think about new ways to
present research
Teaching considerations
• Research in the area of media pedagogy
• Curriculum innovation
• Experience learning
• The next Nate Silvers and Ezra Kleins are in our
classes, but also the next Zuckerberg, Mayer,
Karp…
• Give them the skills and perspectives they need to
lead, innovate and disrupt, not just work.
Teaching considerations
• Research in the area of media pedagogy
• Curriculum innovation
• Experience learning
• The next Nate Silvers and Ezra Kleins are in our
classes, but also the next Zuckerberg, Mayer,
Karp…
• Give them the skills and perspectives they need to
lead, innovate and disrupt, not just work.
Teaching considerations
• Research in the area of media pedagogy
• Curriculum innovation
• Experience learning
• The next Nate Silvers and Ezra Kleins are in our
classes, but also the next Zuckerberg, Mayer,
Karp…
• Give them the skills and perspectives they need to
lead, innovate and disrupt, not just work.
Teaching considerations
• Research in the area of media pedagogy
• Curriculum innovation
• Experience learning
• The next Nate Silvers and Ezra Kleins are in our
classes, but also the next Zuckerberg, Mayer,
Karp…
• Give them the skills and perspectives they need to
lead, innovate and disrupt, not just work.

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Lessons From a Year in Silicon Valley: Toward a More Innovative Research Agenda