PhDigital Bootcamp: Digital Product Management
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The document outlines the schedule and activities for a digital media curriculum workshop. The schedule includes sessions on product management, coding, data journalism, emerging technologies, and a curriculum project. For the project, participants will develop a curriculum plan around a topic of their choice, including objectives, course outline and challenges. They will present a prototype they created. Other sections provide background on product management roles and skills, as well as an example of a design thinking process for developing digital media curriculum.
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PhDigital Bootcamp: Digital Product Management
- 1. Welcome!!!
- 2. Schedule • Tuesday – Product Management; Social Media & Analytics • Wednesday – Coding and Data Analysis; Research Skype; Google News Lab • Thursday – Data Journalism; Field Trip to Texas Tribune and Panel with TXST Alumni • Friday – Emerging Tech – VR and Drones • Saturday – Curriculum and Pedagogy; completion and presentation of Curriculum Project
- 3. Curriculum Project 1. Pick one topic on which to focus. Get a hands-on prototype that you can present on Saturday and continue working on in the future. Discuss what you did, how you did it, what you learned and how you plan to continue learning in the future. 2. Create a curriculum plan to incorporate this topic. How will you demonstrate this as a course or a significant module of a course? Title Description Objectives Course outline Deliverables Discuss particular challenges in offering this type of a course
- 7. Products Platforms Data Engagement Websites, apps, bots, interactive storytelling projects… Content management systems, social networks, commenting systems, blogs, wikis… Data provides the basis for content management systems, social networks, analytic platforms and interactive storytelling Digital engagement includes participation on social networks, commenting on websites and interacting with content.
- 8. • Product organization • Designed to support teaching and research • Support DMI and other sequences; consulting, faculty development, course collaborations Emerging Media Jon At the moment, includes VR, 360 video, AR and bots Social Media & Analytics DaleData Daniel Multimedia Kelly Design /User Experience Dave Web/Mobile Dev & Coding Cindy Electronic MediaPR JournalismAdvertising Mass Communication Other University Departments DMI & Digital Grad MILab MILab Organization
- 9. Product Managers • Leadership • Strategy • Communication • Empathy • Cross-functional teams • Audience-focused • Decision-making based on data • User experience • Tech savvy • Business savvy • Problem Solving • Innovation • Special challenges in a media context
- 10. Jobs
- 11. Jobs
- 12. Jobs
- 13. Jobs
- 14. Jobs
- 15. Jobs
- 16. Design Thinking
- 17. Task How Might We Develop Undergraduate Curriculum with a Digital Media Product Focus in Mind?
- 18. Ideation What are the goals of digital media product curriculum?
- 19. Ideation What type of students will you hope to develop in this process? What should they be able to do? What kind of jobs should they move and progress into?
- 20. Ideation What are the elements of this curriculum? Think in terms of courses or modules. Consider traditional and emerging concepts and skills.
- 21. Prototype Organize this into a curriculum. How is this different than curriculum that you are familiar with? What needs to change, what needs to go? What would prevent this from happening? What are risks if it doesn't?
- 22. Aron Pilhofer • Executive Editor, Digital, and interim Chief Digital Officer at the Guardian in London • Associate Managing Editor for Digital Strategy and editor of Interactive News at The New York Times • James B. Steele Chair in Journalism Innovation at Temple University
Notas del editor
- Will be covering a lot. Can't cover everything, but will attempt to provide resources and food for thought to follow on later.Some general rules/infoHow workshop will work Try to remove distractions as much as possible. Glad to get you away from routine bathrooms snacks – water, juices, teas in milab. Soft drinks, if you really want, there is a vending machine. campus – will walk to San Marcos Square for dinner tonight.
- Will be able to work on this on some evenings and on Saturday. Will present on Saturday afternoon.
- Product - background in marketing; then moved to tech industry Occurred to me that is what we have been doing More complexity in products, range of products – Complexity of digital products, mobile, data, data visualization, now moving into bots. VR, social engagement AINeed for ethics and journaistic sensibilitiesRole of communicators, ethics, sensibility Agile? Effects now showing up as we look at Facebook and other problems
- deadlines, journalistic ethics, sensibilities, trust, authenticity These came from Product Manager interviews for research as well as Product MOOC
- Visual Projects Editor – Marshal Project
- Visual Projects Editor – Marshal Project
- Visual Projects Editor – Marshal Project
- Visual Projects Editor – Marshal Project
- Take this back to your colleagues and student and test the concepts with them