This a presentation that I gave on Email Marketing at the Annual Conference for the Oklahoma Chamber of Commerce Executives.

1. Are You VALID Or Are You
SPAM?
Email Marketing
Oklahoma Chamber of Commerce Executives
Annual Conference 2015
www.SOCIALVENTION.com

2. Today’s customer doesn’t buy
what you SELL...
They buy who you
ARE!

3. Inbound Marketing
Strangers = Visitors
Visitors = Leads
Leads = Qualified Leads
Qualified Leads = Customers

4. HOPE is *NOT*
a strategy!

5. Email Strategy
Goals
Targeting / List Quality
Content
Testing / Optimization
Compliance/ Spam
Results

6. n

7. Email Goals - CTA
1. Drive Traffic
2. Increase Attendance
3. Stay Top of Mind
4. Reminder to Take Action

8. n

9. Email Targeting
1. WHO Are They?
2. What Problem Can You Solve
3. What’s Relevant To THEM
4. Who’s The Most Engaged

10. n

11. List Quality
Your Campaign is Only As Good As Your List
1. Bounce Rate
2. When Did They Sign Up
3. Where Did They Sign Up
4. What Are They Opening

12. n

13. Content = Value
1. CTA
2. WIIFM
3. KISS
4. Subject Line

14. n

15. Testing / Optimization
1. A/B Testing
2. Links
3. Open Rates
4. Niche Groups

16. n

17. Compliance / SPAM
1. Know The Law
2. Policy
3. Did They Opt In?
Unsolicited Email

18. n

19. Results
1. Open Rate = 20%
2. CTA= Goals
3. Follow Up!!
4. Be Active

20. BONUS: Subject Line
1. Not Salesy
2. Creative
2. Honest
3. No Days of Week
4. Top 10 List

21. For more Social Media training and
support, visit www.SOCIALVENTION.com.
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