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Growing & Supporting Your Dealer/Distributor Network // Mark Burke cirrusabs.comtwitter.com/cirrusabsfacebook.com/cirrusabsyoutube.com/user/cirrusabslinkedin.com/companies/cirrus-abs
Challenges To Manufacturing Growth Traditional Marketing Challenges
Challenges To Manufacturing Growth Traditional Marketing Challenges Marketing Resources
Challenges To Manufacturing Growth Traditional Marketing Challenges Marketing Resources Brand & Messaging Consistency
Challenges To Manufacturing Growth Traditional Marketing Challenges Marketing Resources Brand & Messaging Consistency Underperforming Dealer/Distributor Relationships
Challenges To Manufacturing Growth Traditional Marketing Challenges Marketing Resources Brand & Messaging Consistency Underperforming Dealer/Distributor Relationships Small or Shrinking Budgets
Challenges To Manufacturing Growth Traditional Marketing Challenges Marketing Resources Brand & Messaging Consistency Underperforming Dealer/Distributor Relationships Small or Shrinking Budgets Measuring Success
Challenges To Manufacturing Growth Traditional Marketing Challenges Marketing Resources Brand & Messaging Consistency Underperforming Dealer/Distributor Relationships Small or Shrinking Budgets Measuring Success Consistent Execution of Marketing Techniques
Challenges To Manufacturing Growth New Digital Marketing Challenges
Challenges To Manufacturing Growth New Digital Marketing Challenges Online Marketing vs. Traditional Marketing
Challenges To Manufacturing Growth New Digital Marketing Challenges Online Marketing vs. Traditional Marketing Localized Product Visibility is Required
Challenges To Manufacturing Growth New Digital Marketing Challenges Online Marketing vs. Traditional Marketing Localized Product Visibility is Required Customers Expect Up-To-Date Product Info
Challenges To Manufacturing Growth New Digital Marketing Challenges Online Marketing vs. Traditional Marketing Localized Product Visibility is Required Customers Expect Up-To-Date Product Info Specials & Promotions Require Real Time Updates
How to Grow Sales Today Two Ways to Get Products to Consumers
How to Grow Sales Today Two Ways to Get Products to Consumers Direct to Consumer
How to Grow Sales Today Two Ways to Get Products to Consumers Direct to Consumer Indirectly to Consumer Through a Dealer/Distributor Network
How to Grow Sales Today Two Ways to Get Products to Consumers Direct to Consumer Indirectly to Consumer Through a Dealer/Distributor Network The Internet is a key component for both of these methods in reaching the end consumer.
How to Grow Sales Today
How to Grow Sales Today You Must Develop an Effective Strategy That…
How to Grow Sales Today You Must Develop an Effective Strategy That…  Addresses each aspect of the NetCentered process
How to Grow Sales Today You Must Develop an Effective Strategy That…  Addresses each aspect of the NetCentered process  Can be implemented for your dealer/distributors in a   turnkey system that works even if they do nothing
How to Grow Sales Today
How To Grow Sales Today Increasing Output of Existing Network How do I get my dealers to “market” my products?
How To Grow Sales Today Increasing Output of Existing Network How do I get my dealers to protect my brand?
How To Grow Sales Today Increasing Output of Existing Network How do I get my dealers to keep the information on my products up to date?
How To Grow Sales Today Increasing Output of Existing Network How do I get my dealers to get new manufacturer promotions to consumers?
How To Grow Sales Today Increasing Output of Existing Network How do I get my dealers to leverage my marketing assets to improve their performance?
How To Grow Sales Today Increasing Output of Existing Network How do I get my dealers to be better dealers?
How To Grow Sales Today Growing Your Network
How To Grow Sales Today Growing Your Network You have to show them that working with your company is…
How To Grow Sales Today Growing Your Network You have to show them that working with your company is… More profitable than the competition
How To Grow Sales Today Growing Your Network You have to show them that working with your company is… More profitable than the competition Less work than the competition
How To Grow Sales Today Growing Your Network You have to show them that working with your company is… More profitable than the competition Less work than the competition Better supported than the competition
How To Grow Sales Today Growing Your Network You have to show them that working with your company is… More profitable than the competition Less work than the competition Better supported than the competition Have a system to ensure their success!  …(and yours!)
Growing & Supporting Your Dealer/Distributor Network// Mark Burke cirrusabs.comtwitter.com/cirrusabsfacebook.com/cirrusabsyoutube.com/user/cirrusabslinkedin.com/companies/cirrus-abs

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Growing & Supporting Your Dealer/Distributor Network

  • 1. Growing & Supporting Your Dealer/Distributor Network // Mark Burke cirrusabs.comtwitter.com/cirrusabsfacebook.com/cirrusabsyoutube.com/user/cirrusabslinkedin.com/companies/cirrus-abs
  • 2. Challenges To Manufacturing Growth Traditional Marketing Challenges
  • 3. Challenges To Manufacturing Growth Traditional Marketing Challenges Marketing Resources
  • 4. Challenges To Manufacturing Growth Traditional Marketing Challenges Marketing Resources Brand & Messaging Consistency
  • 5. Challenges To Manufacturing Growth Traditional Marketing Challenges Marketing Resources Brand & Messaging Consistency Underperforming Dealer/Distributor Relationships
  • 6. Challenges To Manufacturing Growth Traditional Marketing Challenges Marketing Resources Brand & Messaging Consistency Underperforming Dealer/Distributor Relationships Small or Shrinking Budgets
  • 7. Challenges To Manufacturing Growth Traditional Marketing Challenges Marketing Resources Brand & Messaging Consistency Underperforming Dealer/Distributor Relationships Small or Shrinking Budgets Measuring Success
  • 8. Challenges To Manufacturing Growth Traditional Marketing Challenges Marketing Resources Brand & Messaging Consistency Underperforming Dealer/Distributor Relationships Small or Shrinking Budgets Measuring Success Consistent Execution of Marketing Techniques
  • 9. Challenges To Manufacturing Growth New Digital Marketing Challenges
  • 10. Challenges To Manufacturing Growth New Digital Marketing Challenges Online Marketing vs. Traditional Marketing
  • 11. Challenges To Manufacturing Growth New Digital Marketing Challenges Online Marketing vs. Traditional Marketing Localized Product Visibility is Required
  • 12. Challenges To Manufacturing Growth New Digital Marketing Challenges Online Marketing vs. Traditional Marketing Localized Product Visibility is Required Customers Expect Up-To-Date Product Info
  • 13. Challenges To Manufacturing Growth New Digital Marketing Challenges Online Marketing vs. Traditional Marketing Localized Product Visibility is Required Customers Expect Up-To-Date Product Info Specials & Promotions Require Real Time Updates
  • 14. How to Grow Sales Today Two Ways to Get Products to Consumers
  • 15. How to Grow Sales Today Two Ways to Get Products to Consumers Direct to Consumer
  • 16. How to Grow Sales Today Two Ways to Get Products to Consumers Direct to Consumer Indirectly to Consumer Through a Dealer/Distributor Network
  • 17. How to Grow Sales Today Two Ways to Get Products to Consumers Direct to Consumer Indirectly to Consumer Through a Dealer/Distributor Network The Internet is a key component for both of these methods in reaching the end consumer.
  • 18. How to Grow Sales Today
  • 19. How to Grow Sales Today You Must Develop an Effective Strategy That…
  • 20. How to Grow Sales Today You Must Develop an Effective Strategy That… Addresses each aspect of the NetCentered process
  • 21. How to Grow Sales Today You Must Develop an Effective Strategy That… Addresses each aspect of the NetCentered process Can be implemented for your dealer/distributors in a turnkey system that works even if they do nothing
  • 22. How to Grow Sales Today
  • 23. How To Grow Sales Today Increasing Output of Existing Network How do I get my dealers to “market” my products?
  • 24. How To Grow Sales Today Increasing Output of Existing Network How do I get my dealers to protect my brand?
  • 25. How To Grow Sales Today Increasing Output of Existing Network How do I get my dealers to keep the information on my products up to date?
  • 26. How To Grow Sales Today Increasing Output of Existing Network How do I get my dealers to get new manufacturer promotions to consumers?
  • 27. How To Grow Sales Today Increasing Output of Existing Network How do I get my dealers to leverage my marketing assets to improve their performance?
  • 28. How To Grow Sales Today Increasing Output of Existing Network How do I get my dealers to be better dealers?
  • 29. How To Grow Sales Today Growing Your Network
  • 30. How To Grow Sales Today Growing Your Network You have to show them that working with your company is…
  • 31. How To Grow Sales Today Growing Your Network You have to show them that working with your company is… More profitable than the competition
  • 32. How To Grow Sales Today Growing Your Network You have to show them that working with your company is… More profitable than the competition Less work than the competition
  • 33. How To Grow Sales Today Growing Your Network You have to show them that working with your company is… More profitable than the competition Less work than the competition Better supported than the competition
  • 34. How To Grow Sales Today Growing Your Network You have to show them that working with your company is… More profitable than the competition Less work than the competition Better supported than the competition Have a system to ensure their success! …(and yours!)
  • 35. Growing & Supporting Your Dealer/Distributor Network// Mark Burke cirrusabs.comtwitter.com/cirrusabsfacebook.com/cirrusabsyoutube.com/user/cirrusabslinkedin.com/companies/cirrus-abs