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Scott Nixon
Web Developer
@citadelgrad (everywhere)

HappyHerbivore.com
Technical Co-Founder
4+ years
Developed & Designed
HappyHerbivore.com
Lindsay S. Nixon
450,000+ Unique Visitors(YTD)
2,720,000+ Pageviews (YTD)
Happy Herbivore Cookbook (30,000+ Copies Sold)
“Give more value
 than you take.”
Information as
   currency
Context → Be Relevant
What’s the ROI of
  your Mom?
How to Best
Engage Your
Community?
Email has the
broadest appeal
How has
HappyHerbivore
done it?
3+ years with MailChimp

AWeber (also free)
Why email?

> We read email everyday.
> Send people back to your site.
> Effective for re-engagement.
> Makes Customers Awesome
Over 1000 New Subscribers in
        One Month
Email Newsletter
FREE




http://www.sethgodin.com/permission/
Get Ninja with
     me
ContextKick.com
Recommended Video

Simon Sinek: How great leaders
inpsire action
http://www.ted.com/talks/
simon_sinek_how_great_leaders_inspire_action.html




Kathy Sierra Business of Software
2009
http://blog.businessofsoftware.org/2010/05/
kathy-sierra-at-business-of-
Slides

http://TheNixon.com

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