Scott Nixon is the technical co-founder of HappyHerbivore.com, which he has developed and designed over the past 4+ years. The site receives over 450,000 unique visitors and 2,720,000 pageviews per year. Nixon recommends using email newsletters to effectively engage an online community and drive traffic back to a website, and shares that HappyHerbivore.com has used MailChimp for over 3 years to acquire over 1000 new subscribers in one month.