Presentation from Mark Faul (@citymark) from the City of Ottawa, at the MuniGovCon09 conference in Second Life on April 10, 2009

1. Shifting the Gears of Local Governance: Mark Faul @citymark Introducing Cities to Web 2.0

4. Municipal Gov’t: Quick Facts The City employs 18,000 people. Over 100 different business lines, with 1000’s of different services.

5. The Big Question… What is Web 2.0?

8. Focus on Social > What is Social Media? Social Interaction Communication Collaboration

10. Become the “Experts” > What is Social Media? Research

11. Become the “Experts” > What is Social Media? Engaging the social web

12. Become the “Experts” > What is Social Media? Piloting Internal

13. Generate Interest > What is Social Media?

14. Overcome Resistance to Change

17. # 1 Obstacle > Overcome the Resistance to Change Getting people to change

20. Nurture Relationships Internal & External > Overcome the Resistance to Change

21. Build a Business Case

22. Framework see www.markfaul.ca > Build a Business Case 1. Rationale 2. Client-centric perspective 3. Risks 4. Business Intelligence 5. Stakeholders 6. Investment 7. Process, Roles & Responsibilities

28. Opportunity # 2 Preparing for another “crisis”

30. Mark Faul Business Analyst, e-Media Division, Communication & Customer Service Branch City of Ottawa [email_address] (613) 580-2424 ex 12808 Blog: www.markfaul.ca Twitter: citymark