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CJCC
Accelerator Program
Second Cohort
Apply before January 31, 2020
to develop and improve your business
capacities and create funding opportunities
December 2019
December 2019
1. Overview
2. Acceleration Phase
3. Fundraising Phase
4. Program timeline
5. Target entrepreneurs
6. Application and selection
7. FAQ
Annex. Draft schedule
Outline
3
8
16
20
22
25
31
2
3
1. Overview
4
1.1 Objectives of this program?
Purpose of the CJCC Accelerator Program (CJAP) is
to grow the investment ready entrepreneurs through providing the
business capacity development as well as creating the fundraising
opportunities with Cambodian Business Association, impact investors
and Japanese Companies
5
This program offers attractive and vital service to develop your business
Pitching opportunities
Qualified entrepreneurs can benefit from
pitching opportunities from a Japanese
companies, Cambodia Business
Associations and impact investors
Networking
Business networking opportunities with
Cambodia and Japanese business
professionals
Hands on support
Peer to peer mentoring from mentors
from Cambodian Business
Associations and Japanese business
professionals
Practical knowledge
Business lectures by Cambodian and
Japanese business professionals
Community
A comprehensive 8 months training
program with lecturers, mentors,
entrepreneurs and other stakeholders
Visit to Japan
Opportunities to qualified entrepreneurs
(6 entrepreneurs) to visit Japan to find
the potential business partners with
Japanese companies
1.2 Benefits of the program
6
1.3 Overview of CJCC Accelerator Program (CJAP)
First
Selection
Acceleration Phase
Second
selection
Fundraising Phase
Hands-on support to brush
up the business level
Business matching and
Networking support for
business expansion
10 entrepreneurs
Intensive lectures
Peer to peer mentoring
Business matching
Networking
Funding support
6 entrepreneurs
(Japan tour)
10 entrepreneurs
(Local pitch)
Overall structure of CJCC Accelerator Program
February
2020
March - May Late May June - July
The main parts of CJCC Accelerator Program are 1) Acceleration Phase to develop business capacities and 2)
Fundraising Phase to provide fundraising opportunity.
Fee
800 USD
7
1.4 List of 10 teams of the CJAP first cohort
CJAPについて(進捗・課題等)
Cambodia Luxury
Art center
Ms.HEANG VATTEY
Trusted IT Business
Mr. Sovichea Sou
IOT
Environment
Art
ICT
Angkor E&C
(Cambodia) Co., Ltd.
Mr. Sar Sambo
CHHLAT
Mr. Gnem
Chanchav
Health Home
Education
My Dream Home
Mr. Kongngy Hav
Health Time
Corporation
Mr. Saing
Darareaksmey
Light Bridge School
Co., Ltd
Mr. Soun Bunthorn
Fairweave
Mr. Ho Chomnab
Lotus Silk &
Boutique
Ms.Vannary San
Craft
Water
Craft
Water Environment
(W.E) Venture Co.,
Ltd.
Mr. Chanrith Kruy
The participants of CJAP first cohort came from various industrial sectors and all the 10 teams made great effort
during the program
8
2. Acceleration Phase
9
2.1 What participants can learn at Acceleration Phase
Peer to peer mentoring
• Business professionals from various
business sectors monitor on a
monthly basis
Intensive lectures
• Lectures of Cambodian and
Japanese professionals
Proactive practice pitching
sessions for fundraising
• Pithing practice sessions
• Advices from financial specialists to
improve pitching
Share challenges experienced
by entrepreneurs with
Cambodian Business Owners
and Japanese entrepreneurs
• Exchange knowledge and experience
with Cambodian business owners
What participants can learn at Acceleration Phase
First
Selection
Acceleration Phase
Second
Selection
Fundraising Phase
Business Model validation
• Validate the Business model to
achieve Product Market Fit (PMF) as
soon possible
Gap Analysis
• Analyze the gap between the real
market and entrepreneur’s thought
10
First
Selection
Acceleration Phase
(Intensive Lectures)
Second
Selection
Fundraising Phase
2.2.1 Intensive Lectures – Module and contents
Modules and content
Marketing
Presentation skills
• Fundamentals of marketing strategies
• Case studies
• Presentation skills
• Preparation to pitch to investors
※ Lectures are scheduled to be delivered in English
※ Maximum of 3 members from a team can attend the lectures.
※ The contents of modules could be revised without any notice
Team building
• Team building
• HR management
Finance and financial
management
• Finance and financial management
• Peer to peer mentoring about financial management
Business Planning
• Business planning
• Case studies
Main
Pitching practice
Experience sharing with Cambodian
and Japanese business owners
• Pitch to financial professionals to practice fundraising
• Obtain feedback to improve business plan and pitching style
• Challenges faced by entrepreneurs
• Q&A session on business operations
Access to Fund
• Type of capital
• Q&A session on business operations
Special
11
2.2.2 Intensive Lectures – Lecturers of main contents
First
Selection
Acceleration Phase
(Intensive Lectures)
Second
Selection
Fundraising Phase
Cambodian and Japanese lecturers of main contents
Presentation
skills
Finance and
financial
management
Kaito Miwa
CEO,
NPO e-Education
Satoko, Suzuki
Associate Professor
Graduate School of
International
Corporate Strategy
Hitotsubashi University
Marketing Team buildingBusiness
Planning
Masafumi Yatabe
Senior Vice President
Deloitte Tohmatsu
Financial Advisory
LLC
Kyoko, Yamazaki
Visiting Professor,
Gakushuin Univershity
Consultant for Human
Resource &
Organizational
Development
Director, Japan Society
for Human Resource
Management
Yorn Malimchhang
Senior Specialist of
Budget Execution
Division at Ministry of
Economic
12
First
Selection
Acceleration Phase
(Special Contents)
Second
Selection
Fundraising Phase
Lucinda Revell
Chief Corporate
Development
Officer, Soma
Group
Sengly Heng
Managing Director
Park Café
2.2.3 Intensive Lectures – Lecturers of special contents
Ung Nary
Chief Financial
Officer, Soma
Group
Soum Sambath
Executive Director
Cam-Paint
Somethearith Din
Co-founder and CEO,
The Frangipani Villa
Cambodian and Japanese lecturers of special contents
Kengo Kitaura
CEO and Chair
of the Board,
Agribuddy Ltd.
Business experience sharingPitching practice for fundraising Startup finance
Kevin Robbins
RISE team leader,
Swisscontact
Chiek
Chansamphors
Director Corporate
and SME Business
Advisory
Emerging Markets
Consulting
CJAPについて(進捗・課題等)
13
2.2.4 Intensive Lectures – Photos of the CJAP first cohort
First
Selection
Accelerator Program
(Intensive Lectures)
Second
Selection
Fundraising Program
Experience sharing by Mr.Kenta Aoki
Marketing by Ms.Satoko Suzuki Pitching practice by Ms.Lucinda Revell
and Mr. Nicolas Polham
Experience sharing by Mr.Sengly Heng Startup finance by Mr. Khemra Thy
Team building (HR)
by Ms. Kyoko Yamazaki
Intensive lectures offer the practical knowledge and skills to develop your business by Cambodia and
Japanese business professionals
14
CJAPについて(進捗・課題等)
2.3 Peer to peer mentoring
• Participants will be assigned mentor(s) who are engaged in the similar business of participants
• Any number of members from a single team can attend mentoring sessions
• Mentors mentor the entrepreneurs face to face or online on a monthly basis during three months
• Duration of each mentoring session is about one or two hours
• Mentors represent local and Japanese partnership business associations
• Entrepreneurs can get advices and coordinate with mentors to expand the business network
Cambodia
Investor Club
The Young Entrepreneurs
Association of Cambodia
Cambodia-Japan
Business and
Investment
CJAP mentor network
Japanese
individual mentors
Mr.Sambath Soum,
Executive Director of
Cam-Paint
(CJCC, CIC)
Mr. Din Somethearith,
President of the Frangipani
Living Arts Hotel & Spa
(CJCC, CIC)
Mr. Chansamrach
Lem,
Managing Director of
CIC
Mr.Aoki Kenta,
CEO of
SALASUSU
Mr. Thy, Khemra Mr.Mao Savin,
Emerging Markets
Investemnt Advisers
(CIC)
Mr.Kuy Vat,
CEO of Century
21 Cambodia
(CIC)
Mentors of the CJAP first cohort
Peer to peer mentoring
Cambodia Women
Entrepreneurs
Association
Mr. Pech Bolene,
CEO Westline education
group co., ltd.
(YEAC)
Mr. Sar Kinal,
Managing Director of
Aplus Consulting Co., Ltd
(YEAC)
First
Selection
Acceleration Phase
(Mentoring)
Second
Selection
Fundraising Phase
※1 Entrepreneurs can decide the date and place of monthly mentoring depending on the availability of mentors and entrepreneurs
※2 Mentors will be selected during the first selection process depending on the sector of applicants’ business
CJAP alumni
15
2.4 Program Coordinators
Cambodian and Japanese Program Coordinators
SY Vanna
Manager, HRD HUB,
CJCC
IENG Sovath
Deputy Manager,
HRD HUB,
CJCC
CHAN Sophoan,
Biz Training coordinator,
HRD HUB
CJCC
ROLINE Victor
Biz Training coordinator,
HRD HUB
CJCC
Follow up
CoordinatorsEntrepreneurs
Follow up system with coordinators
• All entrepreneurs can request peer to peer support
from a Program Coordinator
• Program Coordinators will conduct business
diagnostics for entrepreneur’s business and allocate
mentors.
• Each entrepreneur and coordinator will monitor the
progress of entrepreneurs towards goals
• Entrepreneurs can discuss and get the support of
program through our the program coordinators
First
Selection
Acceleration Program
Second
Selection
Fundraising Program
YUGE Yasuhiko
JICA Expert Biz
Networking/Coordinator
CJCC
16
3. Fundraising Phase
17
3.1 Overall contents
Key services available for entrepreneurs qualified during the second selection
First
Selection
Acceleration Phase
Second
Selection
Fundraising Phase
Pitching opportunities with Cambodian Business Associations and
Japanese companies
• Pitch to local Business Associations as well as Japanese Companies
• Get advices from business professionals
• Network sessions with talented business managers
Visit to Japan for the opportunities of discussion on the business
collaboration with Japanese companies
• Opportunities of discussing the business collaboration with Japanese companies
• Free accommodation in Japan
18
3.2 Pitching opportunities with Cambodian Business Associations and
Japanese Companies
• Pitch to Cambodian Business Associations
and Local Japanese Companies
• Get advice from business managers
• Network with talented business managers
• Opportunity for financing if investors are
interested
Pitching opportunities consist of two stages; 1) Preparation for pitching and 2) Actual pitching opportunities for
business owners and professionals from Cambodian Business Associations and Local Japanese Companies
Preparation for pitching Pitch for business owners and professionals
• Improve and practice to deliver the
presentation for pitching
• Both Cambodian and Japanese business
professionals give practical advice to your
presentation
First
Selection
Acceleration Phase
Second
Selection
Fundraising Phase
(Pitching opportunities)
Presentation Skill delivered by
Mr.Kaito Miwa
Mentors of the pitching practice Local pitch event at CJCC Local pitch event at JICA Cambodia
19
3.3 Visit to Japan for fundraising and business matching
Discussion on the business collaboration with
Japanese companies
• Business meetings with potential partners
(Japanese companies and organizations)
• Discussions with Japanese companies to improve
your business products and services
Visit to Japan for 1) Exploring the business collaboration with Japanese companies 2 ) Promote your business
Japanese organizations
Visit to Japan for promotion
• 6 entrepreneurs, selected during the second selection, will visit Japan
• 5-days program in Japan(Tokyo) in June 2020 (TBD)
• 6 entrepreneurs will get free accommodation in Japan
• Companies or organizations which you would visit will be decided after the second selection depending
on the business sectors and characteristics of entrepreneurs
First
Selection
Accelerator Program
Second
Selection
Fundraising Program
(Visit to Japan)
Other activities in order to promote your business
• Exchange session with university students in
Japan
• Meeting opportunities with the Japanese media
company to promote your business
Meeting with Japanese organization Meeting with Japanese company Exchange session with Japanese
university
Meeting with the media company
20
4. Program timeline
21
4.1 Program timeline
First Selection
(Dec 2019 – Feb 2020)
Acceleration Phase
(Mar - May)
Second Selection
(End of May)
Fundraising Phase
(Jun – Jul)
• Accelerator Program
implementation: March to
May 2020
• Weekly peer to peer
mentoring, intensive
lectures and special
contents
• Opening of applications:
Late December 2019 to
January 31 2020
• CJAP opening event:
January 18, 2020
• Early deadline:
January 25, 2020
• Final deadline:
January 31, 2020
• Review applications and
documents, interviews
and selection: February
2020
The accelerator program is scheduled to start in December 2019 and be implemented over 8 months from
December 2019 to July 2020.
• Second selection for
fundraising program:
Late May 2020
• Fundraising preparation: June
2020
• Japan visit program: June 2020
• Pitching opportunities to
Impact investors and
Cambodian Business
Associations: Late of June
※ The schedule is subject to modification
※ Please refer to the details of the schedule in the annex
22
5. Target entrepreneurs
23
Seed stage
Early stage
Later stage
5.1 Target of the entrepreneurs by business stage
• Business model
completed
• Conduct PoC
• Yet to general cash flow
• Already launched
business and hire
several staffs
• Has core business
products or services but
still cash flow is negative
• Business already launched
for more than one year
• Already reached break-
even point
BusinessStage
CJAP second cohort
CJCC Accelerator Program
Pre-Seed stage
• Business Ideas
• Businesses not
launched yet
24
5.2 Target entrepreneurs by business characteristics
Who should apply for this program?
Business
characteristics
Key
requirements
 This program is open to businesses in all industrial sectors
 Entrepreneurs aiming to develop their business and seek funds for
growth
 Entrepreneurs looking for pitching and networking opportunities with the
local business associations and Japanese companies
 Seed and Early stage entrepreneurs with market ready products or
services, or those who can launch their business within 6 months
 Tuition fee: 800 USD
Preferred
 Entrepreneurs with potential business solutions to solve social and
environmental challenges will be preferred for the pitching opportunities
to/with the impact investors
25
6. Application and selection
26
6.1.1 Schedule of first selection
First
Selection
Acceleration Phase
Second
Selection
Fundraising Phase
Online application
 Opening day:
Late Dec, 2019
 Closing day:
January 31, 2020
Document reviews and
interviews
 Documents review:
First week of February, 2020
 Interview with a short
presentation:
Second and third week of February
 Inform the selected entrepreneurs:
Fourth week of February
CJAP
opening event
 January 18,
2020 at Anchor
Kizuna Hall
Online application
deadline
 Deadline:
January 31, 2020
From December 2019 to January 2020 February 2020
Online application and CJAP opening event Selection
10 entrepreneurs will be selected at the first selection stage to join the Acceleration Phase.
Around 10 entrepreneurs will be
selected for the Accelerator Program
27
Eligibility Criteria 1 - Corporate stage
6.1.2 First selection for Acceleration Phase
Existing
Company
Company
to be
established
 Looking to expand the existing business which has already been
registered with the MOC during preceding 5 years period.
 Yet to be incorporated
 Be able to start a new business within 6 months after taking the 3 month
(from March to May 2020) Accelerator Program
In the first selection, eligible applicants are required to be at one of the following three corporate stages.
OR
Corporate
stage
Requirements
Start
another
business
(in addition to
existing
business)
Expanding
existing
business
 Be able to start another business (service, product) within 6 months after
taking the 3 month (from March to May 2020) Accelerator Program
OR
28
1. Conditions
• Over 18 years old Cambodians, being able to communicate in
English
• Entrepreneurs with sufficient team members who can commit to a full
8 months program
• Legal business
2. Requirements
• Human resources (team)
i. Team leader and members (high motivation, commitment, relevant
background and experience)
• Business model
i. Entrepreneurs who are planning to start a business within 6
months after taking the three months (from March to May 2020)
Acceleration Phase
ii. Feasibility of business model (No need to prepare 8 points below
perfectly but having a concrete business model is ideal for this
program)
A) Clear Vision and Mission (What issues does the business
aim to solve, why do they need to be solved? What will lead
to solving it through your business? )
B) Markets (Who are the clients, how large is the current
market and how attractive will this market be in the future?
Who are the competitors?)
C) Product and Services (What is the solution of the issue
targeted? How will the business solve these issues with its
products or services?)
Eligibility Criteria 2 - Other conditions for all applicants
6.1.3 First selection for Acceleration Phase
2. Requirements (Cont.)
D) Revenue model (How to raise money from business?)
E) Financial projection (Current cash flow and 5-years
financial projection)
F) Team (Team leader and members including current
positions and education & career history)
G) Cooperation and partnership (Does the business have
any partners? Does it plan to have any?)
H) Motivation and request for this program (What is the
reason to apply for this program? What kind of support does
the entrepreneur need to expand your business?
3. Preferred
• Social impact
i. Potential business solutions to solve social and environmental
challenges will be preferred for the pitching to the impact
investors
ii. Businesses with a clear mission and a personal story behind the
business will be preferred for the pitching to the impact investors
Panel will evaluate
the business
quality and
characteristics, if
it is eligible or not
for each
fundraising phase
29
6.2.1 Second selection for Fundraising Phase
Presentation to Judges
 Presentation for Pitching in Cambodia
Last week on May 2020
Last week of May 2020
Second Selection
1. Pitching opportunities
with Cambodian Business
Associations and
Japanese companies in
Cambodia
Fundraising Phase
From June to July 2020
Depending on the readiness and characteristics of business after the Acceleration Phase, fundraising phase will be
offered to entrepreneurs
Selected
entrepreneurs
2. Visit to Japan for the
opportunities of discussion
on the business
collaboration with Japanese
companies
First
Selection
Acceleration Phase
Second
Selection
Fundraising Phase
Max.
10 entrepreneurs
Max.
6 entrepreneurs
Presentation delivered by entrepreneur
in the CJAP first cohort
30
Eligibility Criteria - ② Other conditions for all applicants -
6.2.2 Second selection for Fundraising Phase
1. Conditions
• Attendance rate in the Acceleration Phase (from Mar to May)
Over 80 percent of attendance in the Acceleration Phase is required
to join the second selection
• Overall attractiveness
Presentation skills, commitment, feasibility, planning skills,
assumptions for financial projection
1. Requirements
• Human resources (team)
i. Team leader and members (high motivation, commitment, relevant
background and experience)
• Business model
i. Entrepreneurs who are planning to start a business within 6
months after taking the three months (from Mar to May 2020)
Acceleration Phase
ii. Feasibility of business model (No need to prepare 8 points below
perfectly but having a concrete business model is ideal for this
program)
A) Clear Vision and Mission (What issues does the business
aim to solve, why do they need to be solved? What will lead
to solving it through your business? )
B) Markets (Who are the clients, how large is the current
market and how attractive will this market be in the future?
Who are the competitors?)
C) Product and Services (What is the solution of the issue
targeted? How will the business solve these issues with its
products or services?)
2. Requirements (Cont.)
D) Revenue model (How to raise money from business?)
E) Financial projection (Current cash flow and 5-years
financial projection)
F) Team (Team leader and members including current
positions and education & career history)
G) Cooperation and partnership (Does the business have
any partners? Does it plan to have any?)
H) Motivation and request for this program (What is the
reason to apply for this program? What kind of support does
the entrepreneur need to expand your business?
3. Preferred
• Social impact
i. Potential business solutions to solve social and environmental
challenges will be preferred for the pitching to the impact
investors
ii. Businesses with a clear mission and a personal story behind the
business will be preferred for the pitching to the impact investors
7. FAQ
31
Application
32
1 When, and where will the application form be
available?
The application form will be available on Mid of December 2019 on CJAP’s website
2 When can I apply? Applications are plan to be open from 23st December 2019 to January 31 2020.
3 Is there any opening event for this program? CJCC will hold CJAP opening event on January 18 2020 at Anchor Kizuna Hall.
4 What type of entrepreneurs are you looking
for?
We are open to any type of entrepreneurs. Businesses after seed stage (including later, early, and
expansion stage) can be considered ideal candidates
5 Are there any application fees or program
fees?
To be determined
6 Can we apply if we have already received
funding from another organization?
Yes, you can
7 Our group has two ideas. Can we submit two
applications?
No, one team can only submit one business model.
First Selection
1 What is the selection process after
submission of the application?
After the screening of the documentation, candidates selected on a long list will be interviewed by
Judges. Based on the result of the interview, the program will inform you of your acceptance by the end
of February 2020.
2 Who from the team should attend the short
interview if selected after the document
screening?
Although all members planning to attend the program are encouraged to attend the short presentation
and interview, at least the team leader and core members are required to attend.
3 Who will be the judges for the first
selection?
CJCC Management team, CIC, YEAC, CWEA, JICA consultant team and others
4 Are there any standards for selection? We will consider the level of clarity and understanding of your vision and mission for your business, the
strength of team up, the feasibility of your business model and so on.
It is required that entrepreneurs are able to start business within 6 months after taking business
capacity development. Business schemes which have the potential to solve social and environmental
challenges will be preferred for crowdfunding. Overall, we will focus more on the applicants
(entrepreneurs) themselves, such as their capability, motivation, commitment, vision, personal story of
their business and teamwork. We welcome team applications.
5 Are there conditions on age or nationality? The applicant must be Cambodians over 18 year old, and be able to provide presentations in English.
33
1 What will I do within the Acceleration
Phase?
This part of the program consists of 1. monthly peer to peer mentoring, 2. intensive lectures, 3. pitching
practice, and 4. experience sharing with Cambodian and Japanese business owners.
2 How many people can attend the
Accelerator Program?
1. Monthly peer to peer mentoring : Any number people can attend the meeting session
2. Intensive lectures : Maximum three people from each company can attend the intensive lectures
3. Pitching Practice : Maximum three people from each company can attend but one representative
should deliver the presentation
4. Experience sharing with Cambodian and Japanese business owners : Maximum three people from
each company can attend the intensive lectures
4 Where will the intensive lectures, pitching
practice and exchange with business
owners be conducted?
It will be conducted at CJCC's office but some sessions will be held at other sites.
5 Where will the peer to peer mentoring be
conducted?
Peer to peer mentoring can be conducted anywhere, depending on the both mentor and your
availabilities
Acceleration Phase
Second Selection
1 How does the second selection work? You will deliver a presentation to judges to apply for the fundraising phase
2 What are the eligibility criteria of the
Fundraising Program?
Please refer to page 32
1 Who will be pitching? The entrepreneurs selected in the second selection will have pitching opportunities with local
business associations.
2 What exactly does pitching mean? Pitching basically consist in delivering a business plan verbally. A pitch typically takes the form of
an entrepreneur or group of entrepreneurs presenting or describing their ideas to prospective
investors. Regardless of the means chosen to pitch (mainly elevator pitch, video pitch, and
business pitch), the objective is usually the same; describing a business opportunity with the
intention of securing funding to develop the idea further.
3 Are we guaranteed to receive money after
this program?
The Fundraising Phase does not guarantee for entrepreneurs to receive funding. Pitching
opportunities in Cambodia are only opportunities of fundraising. Entrepreneurs receive funding only
when investors are willing to invest in their business.
Fundraising Phase (Pitching Opportunities)
34
General
1 How is this program different from other
entrepreneur accelerators?
This program is very unique, as it aims to develop the business capacity of entrepreneurs in
Cambodia, and it supports Cambodian entrepreneurs to get ready to raise funds by providing them the
required knowledge, connecting them with mentors and giving them the actual opportunity to approach
investors. Approximately 6 entrepreneurs can also visit Japan for fundraising and business matching.
2 How long does the program last? This program will last 8 months, from December 2019 to July 2020.
3 Does CJCC invest in the entrepreneurs’
businesses? CJCC does not invest or take any equity in the entrepreneurs' businesses.
4 Where do I go if I have more questions? Thank you for your interest. Kindly contact us at cjap@tohmatsu.co.jp and our team will get back to
you shortly.
5 I am interested in being a mentor or
coming in as a program partner. Who can I
contact?
Thank you for your interest. Kindly contact us at cjap@tohmatsu.co.jp and our team will get back to
you shortly.
6 What happens to intellectual property
during the Accelerator Program?
Your ideas remain yours - they belong to you and your team. If there is a need to transfer or manage
Intellectual Property to another stakeholder, this can be discussed with the CJAP team.
7 Will the participants’ ideas be protected? The applicants’ wishes will be respected as much as possible. However, you should also be aware that
there are many people who have similar ideas. Ideas that seems to be yours may already exist in other
places in the world. Therefore, we will not conclude confidentiality agreements which would cover your
ideas as confidential information. In this Accelerator Program, rather than putting an emphasis on the
idea, we would like to value the actions you take to realize and leverage your idea into a successful
business.
Acknowledgements
35
Cambodia-Japan Cooperation Center and Deloitte Tohmatsu FA Co. Ltd would like
to extend our thanks to all those who supported us in the process of developing this
program.
This program would not have been possible without the support of various
stakeholders in Cambodia and Japan who provided us with invaluable knowledge,
information and energy to realize this program.
Empowered by Deloitte

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CJCC Accelerator Program (Second Cohort)

  • 1. CJCC Accelerator Program Second Cohort Apply before January 31, 2020 to develop and improve your business capacities and create funding opportunities December 2019 December 2019
  • 2. 1. Overview 2. Acceleration Phase 3. Fundraising Phase 4. Program timeline 5. Target entrepreneurs 6. Application and selection 7. FAQ Annex. Draft schedule Outline 3 8 16 20 22 25 31 2
  • 4. 4 1.1 Objectives of this program? Purpose of the CJCC Accelerator Program (CJAP) is to grow the investment ready entrepreneurs through providing the business capacity development as well as creating the fundraising opportunities with Cambodian Business Association, impact investors and Japanese Companies
  • 5. 5 This program offers attractive and vital service to develop your business Pitching opportunities Qualified entrepreneurs can benefit from pitching opportunities from a Japanese companies, Cambodia Business Associations and impact investors Networking Business networking opportunities with Cambodia and Japanese business professionals Hands on support Peer to peer mentoring from mentors from Cambodian Business Associations and Japanese business professionals Practical knowledge Business lectures by Cambodian and Japanese business professionals Community A comprehensive 8 months training program with lecturers, mentors, entrepreneurs and other stakeholders Visit to Japan Opportunities to qualified entrepreneurs (6 entrepreneurs) to visit Japan to find the potential business partners with Japanese companies 1.2 Benefits of the program
  • 6. 6 1.3 Overview of CJCC Accelerator Program (CJAP) First Selection Acceleration Phase Second selection Fundraising Phase Hands-on support to brush up the business level Business matching and Networking support for business expansion 10 entrepreneurs Intensive lectures Peer to peer mentoring Business matching Networking Funding support 6 entrepreneurs (Japan tour) 10 entrepreneurs (Local pitch) Overall structure of CJCC Accelerator Program February 2020 March - May Late May June - July The main parts of CJCC Accelerator Program are 1) Acceleration Phase to develop business capacities and 2) Fundraising Phase to provide fundraising opportunity. Fee 800 USD
  • 7. 7 1.4 List of 10 teams of the CJAP first cohort CJAPについて(進捗・課題等) Cambodia Luxury Art center Ms.HEANG VATTEY Trusted IT Business Mr. Sovichea Sou IOT Environment Art ICT Angkor E&C (Cambodia) Co., Ltd. Mr. Sar Sambo CHHLAT Mr. Gnem Chanchav Health Home Education My Dream Home Mr. Kongngy Hav Health Time Corporation Mr. Saing Darareaksmey Light Bridge School Co., Ltd Mr. Soun Bunthorn Fairweave Mr. Ho Chomnab Lotus Silk & Boutique Ms.Vannary San Craft Water Craft Water Environment (W.E) Venture Co., Ltd. Mr. Chanrith Kruy The participants of CJAP first cohort came from various industrial sectors and all the 10 teams made great effort during the program
  • 9. 9 2.1 What participants can learn at Acceleration Phase Peer to peer mentoring • Business professionals from various business sectors monitor on a monthly basis Intensive lectures • Lectures of Cambodian and Japanese professionals Proactive practice pitching sessions for fundraising • Pithing practice sessions • Advices from financial specialists to improve pitching Share challenges experienced by entrepreneurs with Cambodian Business Owners and Japanese entrepreneurs • Exchange knowledge and experience with Cambodian business owners What participants can learn at Acceleration Phase First Selection Acceleration Phase Second Selection Fundraising Phase Business Model validation • Validate the Business model to achieve Product Market Fit (PMF) as soon possible Gap Analysis • Analyze the gap between the real market and entrepreneur’s thought
  • 10. 10 First Selection Acceleration Phase (Intensive Lectures) Second Selection Fundraising Phase 2.2.1 Intensive Lectures – Module and contents Modules and content Marketing Presentation skills • Fundamentals of marketing strategies • Case studies • Presentation skills • Preparation to pitch to investors ※ Lectures are scheduled to be delivered in English ※ Maximum of 3 members from a team can attend the lectures. ※ The contents of modules could be revised without any notice Team building • Team building • HR management Finance and financial management • Finance and financial management • Peer to peer mentoring about financial management Business Planning • Business planning • Case studies Main Pitching practice Experience sharing with Cambodian and Japanese business owners • Pitch to financial professionals to practice fundraising • Obtain feedback to improve business plan and pitching style • Challenges faced by entrepreneurs • Q&A session on business operations Access to Fund • Type of capital • Q&A session on business operations Special
  • 11. 11 2.2.2 Intensive Lectures – Lecturers of main contents First Selection Acceleration Phase (Intensive Lectures) Second Selection Fundraising Phase Cambodian and Japanese lecturers of main contents Presentation skills Finance and financial management Kaito Miwa CEO, NPO e-Education Satoko, Suzuki Associate Professor Graduate School of International Corporate Strategy Hitotsubashi University Marketing Team buildingBusiness Planning Masafumi Yatabe Senior Vice President Deloitte Tohmatsu Financial Advisory LLC Kyoko, Yamazaki Visiting Professor, Gakushuin Univershity Consultant for Human Resource & Organizational Development Director, Japan Society for Human Resource Management Yorn Malimchhang Senior Specialist of Budget Execution Division at Ministry of Economic
  • 12. 12 First Selection Acceleration Phase (Special Contents) Second Selection Fundraising Phase Lucinda Revell Chief Corporate Development Officer, Soma Group Sengly Heng Managing Director Park Café 2.2.3 Intensive Lectures – Lecturers of special contents Ung Nary Chief Financial Officer, Soma Group Soum Sambath Executive Director Cam-Paint Somethearith Din Co-founder and CEO, The Frangipani Villa Cambodian and Japanese lecturers of special contents Kengo Kitaura CEO and Chair of the Board, Agribuddy Ltd. Business experience sharingPitching practice for fundraising Startup finance Kevin Robbins RISE team leader, Swisscontact Chiek Chansamphors Director Corporate and SME Business Advisory Emerging Markets Consulting
  • 13. CJAPについて(進捗・課題等) 13 2.2.4 Intensive Lectures – Photos of the CJAP first cohort First Selection Accelerator Program (Intensive Lectures) Second Selection Fundraising Program Experience sharing by Mr.Kenta Aoki Marketing by Ms.Satoko Suzuki Pitching practice by Ms.Lucinda Revell and Mr. Nicolas Polham Experience sharing by Mr.Sengly Heng Startup finance by Mr. Khemra Thy Team building (HR) by Ms. Kyoko Yamazaki Intensive lectures offer the practical knowledge and skills to develop your business by Cambodia and Japanese business professionals
  • 14. 14 CJAPについて(進捗・課題等) 2.3 Peer to peer mentoring • Participants will be assigned mentor(s) who are engaged in the similar business of participants • Any number of members from a single team can attend mentoring sessions • Mentors mentor the entrepreneurs face to face or online on a monthly basis during three months • Duration of each mentoring session is about one or two hours • Mentors represent local and Japanese partnership business associations • Entrepreneurs can get advices and coordinate with mentors to expand the business network Cambodia Investor Club The Young Entrepreneurs Association of Cambodia Cambodia-Japan Business and Investment CJAP mentor network Japanese individual mentors Mr.Sambath Soum, Executive Director of Cam-Paint (CJCC, CIC) Mr. Din Somethearith, President of the Frangipani Living Arts Hotel & Spa (CJCC, CIC) Mr. Chansamrach Lem, Managing Director of CIC Mr.Aoki Kenta, CEO of SALASUSU Mr. Thy, Khemra Mr.Mao Savin, Emerging Markets Investemnt Advisers (CIC) Mr.Kuy Vat, CEO of Century 21 Cambodia (CIC) Mentors of the CJAP first cohort Peer to peer mentoring Cambodia Women Entrepreneurs Association Mr. Pech Bolene, CEO Westline education group co., ltd. (YEAC) Mr. Sar Kinal, Managing Director of Aplus Consulting Co., Ltd (YEAC) First Selection Acceleration Phase (Mentoring) Second Selection Fundraising Phase ※1 Entrepreneurs can decide the date and place of monthly mentoring depending on the availability of mentors and entrepreneurs ※2 Mentors will be selected during the first selection process depending on the sector of applicants’ business CJAP alumni
  • 15. 15 2.4 Program Coordinators Cambodian and Japanese Program Coordinators SY Vanna Manager, HRD HUB, CJCC IENG Sovath Deputy Manager, HRD HUB, CJCC CHAN Sophoan, Biz Training coordinator, HRD HUB CJCC ROLINE Victor Biz Training coordinator, HRD HUB CJCC Follow up CoordinatorsEntrepreneurs Follow up system with coordinators • All entrepreneurs can request peer to peer support from a Program Coordinator • Program Coordinators will conduct business diagnostics for entrepreneur’s business and allocate mentors. • Each entrepreneur and coordinator will monitor the progress of entrepreneurs towards goals • Entrepreneurs can discuss and get the support of program through our the program coordinators First Selection Acceleration Program Second Selection Fundraising Program YUGE Yasuhiko JICA Expert Biz Networking/Coordinator CJCC
  • 17. 17 3.1 Overall contents Key services available for entrepreneurs qualified during the second selection First Selection Acceleration Phase Second Selection Fundraising Phase Pitching opportunities with Cambodian Business Associations and Japanese companies • Pitch to local Business Associations as well as Japanese Companies • Get advices from business professionals • Network sessions with talented business managers Visit to Japan for the opportunities of discussion on the business collaboration with Japanese companies • Opportunities of discussing the business collaboration with Japanese companies • Free accommodation in Japan
  • 18. 18 3.2 Pitching opportunities with Cambodian Business Associations and Japanese Companies • Pitch to Cambodian Business Associations and Local Japanese Companies • Get advice from business managers • Network with talented business managers • Opportunity for financing if investors are interested Pitching opportunities consist of two stages; 1) Preparation for pitching and 2) Actual pitching opportunities for business owners and professionals from Cambodian Business Associations and Local Japanese Companies Preparation for pitching Pitch for business owners and professionals • Improve and practice to deliver the presentation for pitching • Both Cambodian and Japanese business professionals give practical advice to your presentation First Selection Acceleration Phase Second Selection Fundraising Phase (Pitching opportunities) Presentation Skill delivered by Mr.Kaito Miwa Mentors of the pitching practice Local pitch event at CJCC Local pitch event at JICA Cambodia
  • 19. 19 3.3 Visit to Japan for fundraising and business matching Discussion on the business collaboration with Japanese companies • Business meetings with potential partners (Japanese companies and organizations) • Discussions with Japanese companies to improve your business products and services Visit to Japan for 1) Exploring the business collaboration with Japanese companies 2 ) Promote your business Japanese organizations Visit to Japan for promotion • 6 entrepreneurs, selected during the second selection, will visit Japan • 5-days program in Japan(Tokyo) in June 2020 (TBD) • 6 entrepreneurs will get free accommodation in Japan • Companies or organizations which you would visit will be decided after the second selection depending on the business sectors and characteristics of entrepreneurs First Selection Accelerator Program Second Selection Fundraising Program (Visit to Japan) Other activities in order to promote your business • Exchange session with university students in Japan • Meeting opportunities with the Japanese media company to promote your business Meeting with Japanese organization Meeting with Japanese company Exchange session with Japanese university Meeting with the media company
  • 21. 21 4.1 Program timeline First Selection (Dec 2019 – Feb 2020) Acceleration Phase (Mar - May) Second Selection (End of May) Fundraising Phase (Jun – Jul) • Accelerator Program implementation: March to May 2020 • Weekly peer to peer mentoring, intensive lectures and special contents • Opening of applications: Late December 2019 to January 31 2020 • CJAP opening event: January 18, 2020 • Early deadline: January 25, 2020 • Final deadline: January 31, 2020 • Review applications and documents, interviews and selection: February 2020 The accelerator program is scheduled to start in December 2019 and be implemented over 8 months from December 2019 to July 2020. • Second selection for fundraising program: Late May 2020 • Fundraising preparation: June 2020 • Japan visit program: June 2020 • Pitching opportunities to Impact investors and Cambodian Business Associations: Late of June ※ The schedule is subject to modification ※ Please refer to the details of the schedule in the annex
  • 23. 23 Seed stage Early stage Later stage 5.1 Target of the entrepreneurs by business stage • Business model completed • Conduct PoC • Yet to general cash flow • Already launched business and hire several staffs • Has core business products or services but still cash flow is negative • Business already launched for more than one year • Already reached break- even point BusinessStage CJAP second cohort CJCC Accelerator Program Pre-Seed stage • Business Ideas • Businesses not launched yet
  • 24. 24 5.2 Target entrepreneurs by business characteristics Who should apply for this program? Business characteristics Key requirements  This program is open to businesses in all industrial sectors  Entrepreneurs aiming to develop their business and seek funds for growth  Entrepreneurs looking for pitching and networking opportunities with the local business associations and Japanese companies  Seed and Early stage entrepreneurs with market ready products or services, or those who can launch their business within 6 months  Tuition fee: 800 USD Preferred  Entrepreneurs with potential business solutions to solve social and environmental challenges will be preferred for the pitching opportunities to/with the impact investors
  • 26. 26 6.1.1 Schedule of first selection First Selection Acceleration Phase Second Selection Fundraising Phase Online application  Opening day: Late Dec, 2019  Closing day: January 31, 2020 Document reviews and interviews  Documents review: First week of February, 2020  Interview with a short presentation: Second and third week of February  Inform the selected entrepreneurs: Fourth week of February CJAP opening event  January 18, 2020 at Anchor Kizuna Hall Online application deadline  Deadline: January 31, 2020 From December 2019 to January 2020 February 2020 Online application and CJAP opening event Selection 10 entrepreneurs will be selected at the first selection stage to join the Acceleration Phase. Around 10 entrepreneurs will be selected for the Accelerator Program
  • 27. 27 Eligibility Criteria 1 - Corporate stage 6.1.2 First selection for Acceleration Phase Existing Company Company to be established  Looking to expand the existing business which has already been registered with the MOC during preceding 5 years period.  Yet to be incorporated  Be able to start a new business within 6 months after taking the 3 month (from March to May 2020) Accelerator Program In the first selection, eligible applicants are required to be at one of the following three corporate stages. OR Corporate stage Requirements Start another business (in addition to existing business) Expanding existing business  Be able to start another business (service, product) within 6 months after taking the 3 month (from March to May 2020) Accelerator Program OR
  • 28. 28 1. Conditions • Over 18 years old Cambodians, being able to communicate in English • Entrepreneurs with sufficient team members who can commit to a full 8 months program • Legal business 2. Requirements • Human resources (team) i. Team leader and members (high motivation, commitment, relevant background and experience) • Business model i. Entrepreneurs who are planning to start a business within 6 months after taking the three months (from March to May 2020) Acceleration Phase ii. Feasibility of business model (No need to prepare 8 points below perfectly but having a concrete business model is ideal for this program) A) Clear Vision and Mission (What issues does the business aim to solve, why do they need to be solved? What will lead to solving it through your business? ) B) Markets (Who are the clients, how large is the current market and how attractive will this market be in the future? Who are the competitors?) C) Product and Services (What is the solution of the issue targeted? How will the business solve these issues with its products or services?) Eligibility Criteria 2 - Other conditions for all applicants 6.1.3 First selection for Acceleration Phase 2. Requirements (Cont.) D) Revenue model (How to raise money from business?) E) Financial projection (Current cash flow and 5-years financial projection) F) Team (Team leader and members including current positions and education & career history) G) Cooperation and partnership (Does the business have any partners? Does it plan to have any?) H) Motivation and request for this program (What is the reason to apply for this program? What kind of support does the entrepreneur need to expand your business? 3. Preferred • Social impact i. Potential business solutions to solve social and environmental challenges will be preferred for the pitching to the impact investors ii. Businesses with a clear mission and a personal story behind the business will be preferred for the pitching to the impact investors
  • 29. Panel will evaluate the business quality and characteristics, if it is eligible or not for each fundraising phase 29 6.2.1 Second selection for Fundraising Phase Presentation to Judges  Presentation for Pitching in Cambodia Last week on May 2020 Last week of May 2020 Second Selection 1. Pitching opportunities with Cambodian Business Associations and Japanese companies in Cambodia Fundraising Phase From June to July 2020 Depending on the readiness and characteristics of business after the Acceleration Phase, fundraising phase will be offered to entrepreneurs Selected entrepreneurs 2. Visit to Japan for the opportunities of discussion on the business collaboration with Japanese companies First Selection Acceleration Phase Second Selection Fundraising Phase Max. 10 entrepreneurs Max. 6 entrepreneurs Presentation delivered by entrepreneur in the CJAP first cohort
  • 30. 30 Eligibility Criteria - ② Other conditions for all applicants - 6.2.2 Second selection for Fundraising Phase 1. Conditions • Attendance rate in the Acceleration Phase (from Mar to May) Over 80 percent of attendance in the Acceleration Phase is required to join the second selection • Overall attractiveness Presentation skills, commitment, feasibility, planning skills, assumptions for financial projection 1. Requirements • Human resources (team) i. Team leader and members (high motivation, commitment, relevant background and experience) • Business model i. Entrepreneurs who are planning to start a business within 6 months after taking the three months (from Mar to May 2020) Acceleration Phase ii. Feasibility of business model (No need to prepare 8 points below perfectly but having a concrete business model is ideal for this program) A) Clear Vision and Mission (What issues does the business aim to solve, why do they need to be solved? What will lead to solving it through your business? ) B) Markets (Who are the clients, how large is the current market and how attractive will this market be in the future? Who are the competitors?) C) Product and Services (What is the solution of the issue targeted? How will the business solve these issues with its products or services?) 2. Requirements (Cont.) D) Revenue model (How to raise money from business?) E) Financial projection (Current cash flow and 5-years financial projection) F) Team (Team leader and members including current positions and education & career history) G) Cooperation and partnership (Does the business have any partners? Does it plan to have any?) H) Motivation and request for this program (What is the reason to apply for this program? What kind of support does the entrepreneur need to expand your business? 3. Preferred • Social impact i. Potential business solutions to solve social and environmental challenges will be preferred for the pitching to the impact investors ii. Businesses with a clear mission and a personal story behind the business will be preferred for the pitching to the impact investors
  • 32. Application 32 1 When, and where will the application form be available? The application form will be available on Mid of December 2019 on CJAP’s website 2 When can I apply? Applications are plan to be open from 23st December 2019 to January 31 2020. 3 Is there any opening event for this program? CJCC will hold CJAP opening event on January 18 2020 at Anchor Kizuna Hall. 4 What type of entrepreneurs are you looking for? We are open to any type of entrepreneurs. Businesses after seed stage (including later, early, and expansion stage) can be considered ideal candidates 5 Are there any application fees or program fees? To be determined 6 Can we apply if we have already received funding from another organization? Yes, you can 7 Our group has two ideas. Can we submit two applications? No, one team can only submit one business model. First Selection 1 What is the selection process after submission of the application? After the screening of the documentation, candidates selected on a long list will be interviewed by Judges. Based on the result of the interview, the program will inform you of your acceptance by the end of February 2020. 2 Who from the team should attend the short interview if selected after the document screening? Although all members planning to attend the program are encouraged to attend the short presentation and interview, at least the team leader and core members are required to attend. 3 Who will be the judges for the first selection? CJCC Management team, CIC, YEAC, CWEA, JICA consultant team and others 4 Are there any standards for selection? We will consider the level of clarity and understanding of your vision and mission for your business, the strength of team up, the feasibility of your business model and so on. It is required that entrepreneurs are able to start business within 6 months after taking business capacity development. Business schemes which have the potential to solve social and environmental challenges will be preferred for crowdfunding. Overall, we will focus more on the applicants (entrepreneurs) themselves, such as their capability, motivation, commitment, vision, personal story of their business and teamwork. We welcome team applications. 5 Are there conditions on age or nationality? The applicant must be Cambodians over 18 year old, and be able to provide presentations in English.
  • 33. 33 1 What will I do within the Acceleration Phase? This part of the program consists of 1. monthly peer to peer mentoring, 2. intensive lectures, 3. pitching practice, and 4. experience sharing with Cambodian and Japanese business owners. 2 How many people can attend the Accelerator Program? 1. Monthly peer to peer mentoring : Any number people can attend the meeting session 2. Intensive lectures : Maximum three people from each company can attend the intensive lectures 3. Pitching Practice : Maximum three people from each company can attend but one representative should deliver the presentation 4. Experience sharing with Cambodian and Japanese business owners : Maximum three people from each company can attend the intensive lectures 4 Where will the intensive lectures, pitching practice and exchange with business owners be conducted? It will be conducted at CJCC's office but some sessions will be held at other sites. 5 Where will the peer to peer mentoring be conducted? Peer to peer mentoring can be conducted anywhere, depending on the both mentor and your availabilities Acceleration Phase Second Selection 1 How does the second selection work? You will deliver a presentation to judges to apply for the fundraising phase 2 What are the eligibility criteria of the Fundraising Program? Please refer to page 32 1 Who will be pitching? The entrepreneurs selected in the second selection will have pitching opportunities with local business associations. 2 What exactly does pitching mean? Pitching basically consist in delivering a business plan verbally. A pitch typically takes the form of an entrepreneur or group of entrepreneurs presenting or describing their ideas to prospective investors. Regardless of the means chosen to pitch (mainly elevator pitch, video pitch, and business pitch), the objective is usually the same; describing a business opportunity with the intention of securing funding to develop the idea further. 3 Are we guaranteed to receive money after this program? The Fundraising Phase does not guarantee for entrepreneurs to receive funding. Pitching opportunities in Cambodia are only opportunities of fundraising. Entrepreneurs receive funding only when investors are willing to invest in their business. Fundraising Phase (Pitching Opportunities)
  • 34. 34 General 1 How is this program different from other entrepreneur accelerators? This program is very unique, as it aims to develop the business capacity of entrepreneurs in Cambodia, and it supports Cambodian entrepreneurs to get ready to raise funds by providing them the required knowledge, connecting them with mentors and giving them the actual opportunity to approach investors. Approximately 6 entrepreneurs can also visit Japan for fundraising and business matching. 2 How long does the program last? This program will last 8 months, from December 2019 to July 2020. 3 Does CJCC invest in the entrepreneurs’ businesses? CJCC does not invest or take any equity in the entrepreneurs' businesses. 4 Where do I go if I have more questions? Thank you for your interest. Kindly contact us at cjap@tohmatsu.co.jp and our team will get back to you shortly. 5 I am interested in being a mentor or coming in as a program partner. Who can I contact? Thank you for your interest. Kindly contact us at cjap@tohmatsu.co.jp and our team will get back to you shortly. 6 What happens to intellectual property during the Accelerator Program? Your ideas remain yours - they belong to you and your team. If there is a need to transfer or manage Intellectual Property to another stakeholder, this can be discussed with the CJAP team. 7 Will the participants’ ideas be protected? The applicants’ wishes will be respected as much as possible. However, you should also be aware that there are many people who have similar ideas. Ideas that seems to be yours may already exist in other places in the world. Therefore, we will not conclude confidentiality agreements which would cover your ideas as confidential information. In this Accelerator Program, rather than putting an emphasis on the idea, we would like to value the actions you take to realize and leverage your idea into a successful business.
  • 35. Acknowledgements 35 Cambodia-Japan Cooperation Center and Deloitte Tohmatsu FA Co. Ltd would like to extend our thanks to all those who supported us in the process of developing this program. This program would not have been possible without the support of various stakeholders in Cambodia and Japan who provided us with invaluable knowledge, information and energy to realize this program.