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Farm Fresh Buy Local Surrey LFS 350 2009 Ally Gallop, Queenie Bei, Genevieve Chandler, Sam Sweetland, Eva Lee and Jocelyn Chan
Our Expertise
The Itinerary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A little background... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bridging the gap ,[object Object],[object Object],[object Object],[object Object]
What is FFBL? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Research Questions What are the most feasible methods to market FFBL to the urban communities of Surrey? How do we create a trademarked program to regulate the use of FFBL's logo that does not compromise its brand?
Methods How we obtained information to answer our questions
Methods Community of Learners Internet Research Questionnaires Community Partners SWOT Analysis Trademarking CSL
Metchosin Farmer’s Market   Fraser Valley Farm Direct Marketing Association
Community Service ,[object Object]
Our Contributions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Taken from: Urban Sprout 
Findings Our qualitative analysis
Swot analysis S W O T
Our Top 3 – social media ,[object Object],[object Object],[object Object],[object Object],[object Object],Farm Fresh Buy Local Surrey
Our Top 3 - pamphlets ,[object Object],[object Object],[object Object]
Our Top 3 - education ,[object Object],[object Object],[object Object],[object Object],[object Object]
Trademarking Simcoe County Farm Fresh Vs. TM
Mission Statement Surrey "recognizes the economic value and potential of Surrey’s agricultural sector, and will promote efficient land use within agricultural areas and the development of value added and service industries to support and complement the Surrey agricultural community" (Surrey City of Parks, 2009, p. 32).  ,[object Object],[object Object]
Registered Programs in Place
Recommendations For FFBL and LFS 350’s future considerations
Conclusion & Reflections
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Notas del editor

  1. Community of learners Internet Research Questionaires Community Partner SWOT analysis Trademarking CSL
  2. CBR:  involving community members where we both have the opportunity to collaboratively work on resolving their social issue.  In this case it is the connection within their food system between local producers and consumers.  CSL benefited City of Surrey's FFBL program as well to improve Flavours of Surrey Event Contributions to Community Food Security Assessment from CBR and CSL -further develop their Farm Fresh Buy Local program -incresing the accessibilty of local food "(through product labelling, decrease language barriers to choosing local)" --all 3 pillars of Sustainability   CS: possible improvements to an event organized by the Farm Fresh Buy Local Campaign, provided suggestions and reccommendations on how they can improve this event to promote local food demand within Surrey, overall this contributed to creating a more sustainable community food system when Surrey consumers are supporting their local farmers. ***my note: Flavours of Surrey wasn’t organized by FFBL. But we suggested our findings from our CBR project to the organizers of Flavours of Surrey… interrelated issues from departments … an opportunity for collaboration between them   "Hands-on" CS:  1) Flavours of Surrey Restaurant and Craft Vendor Feedback "via phone survey and presented findings to City of Surrey Planner "  "spoken part" 2) A Rocha Community Supported Agriculture Subscriber Survey Feedback  "soliciting feedback with subscribers on current program" 3) Presenting our final paper to our Community Partner in Surrey 
  3. photo source: Urban Sprout  http://www.urbansprout.co.za/community_supported_agriculture_csa_project_in_cape_town