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1. 2013
The Ultimate Guide to
E-Commerce Statistics
in Southeast Asia & Malaysia

2. Why they are here?

3. Beautiful beaches?
Photo credits: Myshaadiwale

4. Source: World Bank
Internet penetration in Singapore, Malaysia, Vietnam
is now growing faster than the world’s average

5. 17m
In 2011, the Internet users in Southeast Asia was…
4m
36m
11m
28m
22m
Source: Euromonitor
Total 118m Internet Users
In “Big 6” SEA countries

6. 21m
17m
In 2016, the Internet users in Southeast Asia will be…
4m
11m
28m
22m
Source: Euromonitor
21m
80m
43m
36m
36m
Total 205m Internet Users
In “Big 6” SEA countries

7. Source: Euromonitor
In 2011…
Retail Market E-Commerce Market
0.8%
2.8%
0.05%
0.5%
NA
0.6%
% EC Penetration rate, not inclusive of services

8. Source: Euromonitor
In 2016…
Retail Market E-Commerce Market
1.4%
3.8%
0.09%
0.5%
NA
0.7%
% EC Penetration rate, not inclusive of services

9. How’s southeast asia online users like?
How’s southeast asia online users like?
How’s southeast asia online users like?
How’s southeast asia online users like?
How’s southeast asia online users like?
How’s southeast asia online users like?

10. Source: comScore
Southeast Asia
online populations
are relatively young
… who spend much
of their time online

11. Read: Is Amazon losing market share to Lazada in SEA? Source: comScore

12. Focus on Malaysia
Photo credits: KHAIRIL FAIZI

13. 29.62 million
6.87 million
population
households
Photo Credits: Discpicture / Photo Asia Source: MCMC, Q1 2013

14. Source: MCMC, Q1 2013

15. Source: Nielsen, Ericsson ConsumerLab
27%smartphone penetration rate
9%tablet penetration rate
Read: The state of mobile commerce in Malaysia

16. 34.97m
7.47m
11.38m
3.96m
Source: MCMC, Q1 2013

17. 8.2 million credit cards
in circulation, 0.9 million of them are supplementary cards
Source: BNM, 2013
Read: What are the most popular credit cards for online payment?

18. Malaysians are used to making
payment via online banking too
Online banking sites in Malaysia
received 2.7m visitors in Jan 2011
- a growth of 16% YoY
Source: comScore

19. 1.82b
1.97b
2.71b
3.65b
4.76b
5.76b
Euromonitor:
0.82b (2011)
Euromonitor:
1.87b (2016)
Discrepancy between Nelson &
PayPal and Euromonitor is mainly
because PayPal figures include
services like travel and ticketing
Online Commerce Market Size
Source: Nielsen & PayPal Analysis, 2011

20. Online Commerce Top Categories
268m
184m
130m
87m
84m
78m
72m
57m
57m
Source: Nielsen & PayPal Analysis, 2011

21. 0.10b
0.47b
1.00b
1.82b
2.68b
3.43b
Mobile commerce share increase
from 5.49% in 2010 to 59.55% in
2015 (forecast). Staggering!
Mobile Commerce Market Size
Source: Nielsen & PayPal Analysis, 2011

22. Mobile Commerce Top Categories
50m
12m
11m
4m 5m
13m
7m
4m
30m
23m
21m
19m
17m
11m
Source: Nielsen & PayPal Analysis, 2011

23. Read: Top & popular e-commerce sites in Malaysia

24. Who are the merchants?
Photo credits: webShaper

25. 70% of 1 million SMEs
in Malaysia do not have website
Account for up to 99.2% of total business establishments
Contribute up to 32% of Malaysia’s GDP
Employ 56% of total workforce
SME
Source: The Edge, SME ICT Usage Survey

26. Source: ACCCIM 2012 SMEs Survey
SME industry breakdown
49% of them are in Wholesale & Trading, Manufacturers
25%
10%
14%
24%

27. Source: ACCCIM 2012 SMEs Survey
48%
28%
24%
SME involvement & readiness for e-commerce
72% of them are not doing e-commerce yet Growth potential

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E-Commerce Insights