1. Vredeseilanden & sustainable agricultural chain development Chris Claes, 15/10/2009

2. Vredeseilanden A viable livelihood for organised family farmers

4. Vredeseilanden 1960: birth North-South movement and NGOs 1998: Vredeseilanden = Vredeseilanden + Coopibo + Fado central values: pluralism en dialogue complementarity (geografical, financial,…) co-operation versus fragmentation 2001: focus on sustainable agriculture and food security + policy influencing through concrete evidence

5. Vredeseilanden

6. Vredeseilanden

9. Scenarios 2015 Markets dominant Value shift marginal Energy expensive Energy cheap Valueshift in markets Ecological and social concerns Scenario A Scenario B Scena- rio C

10. How to make a transition towards to a world where market logic that incorporates social and environmental concerns, leads? -governments: laws, incentives? -private sector: CSR in the heart of the business model? -consumers: consuming sustainable produce? -performant farmer organisations that produce quality, quantity, sustainably, lobby, negociate…?

11. Vredeseilanden 3 strategic objectives

27. Investors Primary producers/extractors Consumers Engage with >1B producers About 300-500 companies control ~ 70% of choice Persuade >6B shoppers? Retailers / Buyers Brands Traders Processors Manufacturers Supply Chain So use point of leverage here Need to reduce the threat!

28. Sustainable business models Supply side model Business driven model Donor driven model Does not empower Small producers to succeed over long term Lacks market insight and raises Empowerment and sustainability problems Lacks critical buyer relationships that ensure market demand Sustainable model

34. Thank You Good luck!