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Oops! Lessons from PR #Fails

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Claire Thompson
Claire Thompson

A presentation for Office Hours, Reading #Rdg #PR ~crisisComms

Marketing
1 de 13
1. Assume everyone is a numpty
2. Happy ever after (staff)
3. Don’t look the other way (social)
• #myNYPD • #askJPM (JP Morgan Chase) • #QantasLuxury • #spreadthecheer (Starbucks) • #WaitroseReasons (I shop at Waitrose because)
4. Need for speed
5. Any press is not good press
6-isms; Sex and silliness!
7-isms; Race!
8. Leads nicely to Photoshop
9. A drama isn’t a crisis #susanalbumparty
10 Avoid picture cock ups!
Claire Thompson Waves PR M; 07771817015 E: Claire@wavespr.com S: claireatwaves

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Oops! Lessons from PR #Fails