Claire Braithwaite

Cape Town Area, South Africa South Africa

SENIOR MANAGER [MARKETING] : FOOD CATEGORY at VITAL HEALTH FOODS

Advertising / Marketing / PR

Vital Health Foods MARKETING : Senior Manager of the Food Portfolio Woolworths : FOOD MARKETING - Launch of the Discovery HealthyFood Studio - Launch of the Good Food Journey(Health & Wellness Strategy) - Launch of the Good Business Journey (Sustainability Strategy ) - Launch of Educational Modules at Schools( Nutrition and sustainability) - Extended the Schools' programme to parent talks by dieticiens Specialties: - FMCG - Trade Marketing - Retail - Health - School Educational Programmes [Health] Marketing strategies driving : - Nutrition at schools - Health and Wellness - Sustainability Evaluating / reviewing competitor's strategies around 1] promoti...