1. 12.05.14

2. This Week...
Youtube ad revenue donations, World under water, blackmailing lawyers, hard
working snoozes, 3D make-up printer
Youtube ad revenue donations
Pedigree
World under water
Carbon Story
Blackmailing Lawyers
Flemish Lawyer’s Association
Hard working snoozes
BEKO
3D make up printer
Grace Choi

3. Very clever idea from Pedigree, they are experimenting with
a new way to raise money for their ‘Adoption Drive’ through
Youtube’ s revenue sharing model.
Through this model, if the content that you upload to
Youtube is popular enough, ads will be served with it. You
then earn 40% of the advertising revenue. So Pedigree
have made an incredibly cute video and they’re urging
people to share it in order to make money for the cause.
Very powerful!
Youtube ad revenue donations
Pedigree Adoption Drive

4. World Under Water
Carbonstory
CarbonStory is a crowd funded platform which supports
climate change projects. Their goal with this project is to
change the perception that rising water levels only
threaten coastal areas. Their data shows that seas levels
could rise by 6feet in the next 100 years, which would
flood New York, London and Mumbai.
To tie in with World Environment day, and with the help of
BBDO and Proximity Singapore, they launched an
interactive web experience which allowed you to enter any
location and see the effects of climate change.

5. Blackmailing lawyers
Flemish Lawyer’s Association
When Belgium's first radio station Radio 1 presented their
new identity consisting of new programs, new presenters,
a new logo and a brand new baseline: Always curious.
They overlooked one minor detail: alwayscurious.be.
The association of Belgian lawyers used this in a smart
way, they bought the alwayscurious.be domain name and
published a video on it asking for an exchange: a few
minutes of air time on Radio 1 to talk about
cybersquatting, intellectual ownership,… for their precious
domain name.

6. Hard Working Snoozes
BEKO
A great solution for coffee lovers, an app that links your
alarm clock to your coffee machine, making your valuable
‘snooze’ time work harder for you!

7. A Harvard Business graduate has disrupted the beauty
industry and has created a 3D make up printer, that will
retail for $300 and allow anyone to print makeup by
ripping the colour code off colour photos on the internet.
It hooks up to a computer like a normal printer.
It’s called Mink and it will enable the web to become the
biggest beauty store in the world. You can take a picture
of your friend’s lipstick and then print it out for yourself.
According to Grace, make up companies charge a huge
premium on colour which technology can provide for
free. By that, she means colour printers are available to
everyone, and the ink they have is the same as the ink
that makeup companies use in their products.
This could revolutionise the make up industry if it can
get past prototype stage!
3D makeup printer
Grace Choi