2. This Week...
Print tweet ad, double grill, interactive print ad, heroic women, shark tweeting
Print tweet ad
CBS
Double Grill
Restaurant in Yekaterinburg
Interactive print ad
Moto X
Heroic Women
Microsoft
Shark tweeting
Surf Live Saving WA
3. Print tweet ad
CBS
Last Saturday, the print edition of the New York Times
carried a full-page ad for the movie Inside Llewyn Davis
with a single tweet by A.O. Scott, a film critic for the
newspaper.
While he tweeted the words of praise for the film's
soundtrack, the version of the tweet quoted by the
movie's studio, CBS Films, while mocked up to look like a
real tweet, actually omitted his first sentence, which
mentioned competing movies The Wolf of Wall Street
and American Hustle.
As a publicity stunt, it worked: Even Scott himself
marvelled at the idea that a tweet could become an ad,
as did many others.
CBS Films publicist Grey Munford did not respond to a
request for comment from ReadWrite, but he seemed
aware of the controversy: On Twitter, he retweeted a
couple of tweets about the controversy and Scott's
reaction.
Scott, asked if he gave permission for the tweet's use,
was cryptic: "Kind of.”
5. Double Grill
Restaurant in Yekaterinburg
A steak restaurant in Yekaterinburg/Russia uses a billboard
to promote their flame-broiled steaks by setting the entire
billboard on fire.
In a tease and reveal campaign, the billboard starts off as
a large photograph of a raw steak, with no branding.
But one night, a pair of men dressed in chef outfits and
armed with a flamethrower set the billboard alight along
eight lines, mimicking the effects of flame-grilling.
After the stunt, a panel was revealed showing details of
the restaurant.
6. Interactive print ad
Moto X
A new type of interactive print ad for 2014 that doesn’t
use QR codes.
Running in 150,000 New York and Chicago editions of
January's Wired magazine, the ad lets readers change the
colour of the handset on display by tapping controls
located at the bottom of the page. The ad uses paper-thin
components including a battery, LEDs and a keyboard-like
button to achieve this.
There are mixed opinions about whether or not this is truly
innovative or a high cost gimmick which is unlikely to be
replicated. Most are happy that there is an alternative to
QR codes though!
7. Heroic Women
Microsoft
Instead of just copying Google Zeitgeist with the top
searched terms for 2013, Microsoft did something
different for Bing.
They made a video about inspiring women of 2013.
8. Shark Internet
Surf Life Saving WA
In Western Australia, the region with the distinction of
having the most shark attacks in the world, more than 300
sharks have been outfitted with acoustic transmitters that
signal when the animals are heading close to the beach.
When they get within one kilometer, the Surf Life Saving
Western Australia twitter account will automatically send
out a Tweet that includes the location, size, breed, and
distance from the shore.
SkyNews reports that the system is a faster warning system
than radio and newspaper, and makes it easier for patrollers
to monitor high-risk areas.
The unique alert system is an extension of Western
Australia’s Shark Monitoring Network, which tries to
improve beach safety in addition to studying the movement
of white sharks.
