1) A dairy brand in Chile set up a pop-up store where customers could pay for items with exercise rather than money by burning calories on a treadmill. 2) Taco Bell used a viral marketing campaign featuring people named Ronald McDonald saying they love Taco Bell Breakfast to promote their new menu item. 3) A Game of Thrones promotional stunt had fans use Twitter to virtually bring down a statue of the hated character King Joffrey by tweeting #bringdowntheking over a million times.

1. 14.04.14

2. This Week...
Pay with exercise, Taco Bell Breakfast,#bringdowntheking, the amazing baby & me 2
Pay with exercise
Colun Light
Taco Bell Breakfast
Taco Bell
#bringdowntheking
Game of Thrones
#Fuckthepoor
Pilion Trust Charity
The amazing baby & me 2
Evian

3. Nice campaign idea from Colun Light in Chile, a dairy brand
who wanted to encourage people to exercise and get fit.
They set up a pop-up sportswear store in a busy park, and
instead of paying for goods with money, customers could
pay with exercise. They were told what the item would cost
in monetary terms and then invited to pay it off in calories
on a treadmill.
Pay with exercise
Colun Light

4. Taco Bell have boldly taken on their fast food rivals
McDonald’s with their latest TV ad. Taco Bell similar to
previous advertisers (DHL attacking UPS and TNT) are
using competitors to promote their own products. Quite
ingeniously using people all across America with the name
Ronald McDonald to say I love Taco Bell Breakfast.
Ronald Mc Donald Loves Taco Bell
Taco Bell

5. #bringdowntheking
Game of Thrones
Game of Thrones viewers’ likely unanimous hatred of King
Joffrey was used for promotional good in advance of
season 4 premiering. A statue of the boy king was erected
in Auckland, and fans of the series were given explicit
permission to tear it down – with the power of tweets.
The statue, which appeared in Auckland’s Aotea Park last
week had a rope tied around its neck, which was tightened
with every use of the hashtag #bringdowntheking on
Twitter. It took one million tweets to bring down the
statue!
The stunt was spearheaded by SKY TV New Zealand, the
network that airs Game of Thrones there. Fans could visit
bringdowntheking.com, which gave fans a chance to see
the statue live in Aotea Park, from two different camera
angles. The site also displayed “voices of the people,”
which are tweets from fans demanding the statue fall.
#bringdowntheking

6. #bringdowntheking
Game of Thrones

7. #F**kThePoor
Pilion Trust Charity
A man walks the streets of London shouting
#F**kThePoor.
This was a social experiment from poverty charity, The
Pilion Trust, to see whether we really do care about those
less fortunate.

8. Evian has a long history of incorporating creepy CGI
babies in its ads, and subsequently getting into the top
ten most viewed Youtube ads of the year. This year is
likely to be no different.
Through the idea that Evian water makes your body feel
youthful, the company first introduced us to its
synchronized swimming "Water Babies" spot in 1998.
About a decade later, Evian reprised the theme in "Roller
Babies," a viral sensation (by 2009 standards) starring a
bunch of tots skating around to "Rapper's Delight." And
last year, Evian gave us "Baby & Me," in which adults
breakdanced with baby-fied reflections of themselves in
front of a mirror. (With 75 million views to date, it was
the most-watched ad on YouTube in 2013. Now, less
than a year later, the babies are back.
In a cross-promotion with the soon-to-be-released
Amazing Spider-Man 2, Evian is re-introducing the "Baby
& Me" magic mirror concept, except this time the man
dancing in the mirror is Spiderman. And that's it. No
explanation of what this has to do with Evian, apart from
the brand's "Live Young" tagline at the end. Welcome to
your most-watched YouTube ad of 2014.
The amazing baby & me 2
Evian