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Focus Group
Claire Nugent
Trailer
 After watching the trailer they said:
 It was an action/crime thriller.
 The majority would go and see it in the cinema. 1 said they
wouldn’t.
 The sound needs to be clearer and some bits the music was too
loud to hear the dialogue.
 They liked the title as it was clever play on words associated with
the phone and decision making.
 The acting could be improved for the main character.
 The story line appears very exciting and the music fits very well
with the trailer.
 It seems a bit too light in some scenes to be a thriller but the
quick cuts and music help to suggest it is a thriller.
Poster
 They would go and look at the film website and maybe
see the film.
 It’s clear what the film title is and who stars in the film.
 The main photo is good but the facial expression doesn’t
fit with the genre too well as he appears shocked but not
scared or serious.
 The quotes are a little bit hard to read perhaps make them
black.
 Its very clear when the film comes out which is good
because sometimes film posters aren’t that clear.
 The background is great as they like how it gives the
poster layers but doesn’t stand out or overshadow too
much.
Film Magazine
 They like the overall look of the magazine.
 They all said they would buy the magazine for
£2.99 as it was a reasonable price.
 The cover lines looked good and the colours
stood out but don’t clash.
 The main cover line is a little unclear as it is just
the name of the film, not a lot of information about
the article.
 They liked how there was a similar city silhouette.
 The picture quality could be better.

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Focus group

  • 2. Trailer  After watching the trailer they said:  It was an action/crime thriller.  The majority would go and see it in the cinema. 1 said they wouldn’t.  The sound needs to be clearer and some bits the music was too loud to hear the dialogue.  They liked the title as it was clever play on words associated with the phone and decision making.  The acting could be improved for the main character.  The story line appears very exciting and the music fits very well with the trailer.  It seems a bit too light in some scenes to be a thriller but the quick cuts and music help to suggest it is a thriller.
  • 3. Poster  They would go and look at the film website and maybe see the film.  It’s clear what the film title is and who stars in the film.  The main photo is good but the facial expression doesn’t fit with the genre too well as he appears shocked but not scared or serious.  The quotes are a little bit hard to read perhaps make them black.  Its very clear when the film comes out which is good because sometimes film posters aren’t that clear.  The background is great as they like how it gives the poster layers but doesn’t stand out or overshadow too much.
  • 4. Film Magazine  They like the overall look of the magazine.  They all said they would buy the magazine for £2.99 as it was a reasonable price.  The cover lines looked good and the colours stood out but don’t clash.  The main cover line is a little unclear as it is just the name of the film, not a lot of information about the article.  They liked how there was a similar city silhouette.  The picture quality could be better.