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Lobsters, Wine and Market Research

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T
Ted Clark

Building solid marketing strategies in today’s competitive market is impossible without sound market research. The right market information can boost your sales, position your product more effectively, and help you speak more effectively to your audience. Reinforce and focus your marketing research skills. This highly interactive program, facilitated by an experienced marketing research professional, can provide you with the knowledge and tools you need to develop and manage research projects to meet your specific goals. Furthermore, the workshop debunks the myth that you have to spend a lot of money to gain valuable information for decision making. No prior marketing research experience is required!

Educación
1 de 41
Market Research: How It Can Transform Your Business Ted Clark, Professor of Marketing, SUNY New Paltz and Director, Ted Clark & Associates
What is Market Research? ,[object Object],[object Object],[object Object]
Chapter Two The Market Research Process
[object Object],[object Object],Observation Research : -Descriptive research monitors respondents’ actions. ,[object Object],[object Object],[object Object],[object Object],[object Object],Choosing the Research Method
[object Object],[object Object],[object Object],Survey Types ,[object Object],[object Object],[object Object],[object Object]
Common Survey Methods ,[object Object],[object Object],[object Object]
Telephone Surveys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Telephone Surveys ,[object Object],[object Object],[object Object],[object Object]
Online Survey Methods ,[object Object],[object Object]
Advantages of Online Surveys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Survey Monkey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mail Survey Methods ,[object Object],[object Object]
Mail Surveys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conducting Marketing Research By using SPSS
What is SPSS? ,[object Object],[object Object],[object Object],[object Object]
What is “Predictive Analytics”? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Fg.1 How Predictive Analytics works
Using SPSS for Statistical Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Capabilities of SPSS ,[object Object],[object Object],[object Object],[object Object]
The Capabilities of SPSS (Cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Launching SPSS ,[object Object],[object Object],[object Object],[object Object]
Opening a Data File ,[object Object]
Using the Data Editor ,[object Object],[object Object],[object Object]
Entering Numeric Data ,[object Object],[object Object],[object Object],[object Object],[object Object]
A Sample Frequency Analysis ,[object Object],[object Object]
Descriptive Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating Frequency Output ,[object Object],[object Object]
Sample Frequency Analysis Outputs ,[object Object]
Descriptive Statistics (Cont’d) ,[object Object],[object Object],[object Object],[object Object]
A Sample Crosstab ,[object Object],[object Object],[object Object]
Descriptive Statistics (Cont’d) ,[object Object],[object Object]
Creating a Crosstabs Output ,[object Object],[object Object],[object Object]
A Sample Crosstabs Output ,[object Object]
Creating and Editing Charts ,[object Object],[object Object],[object Object],[object Object]
Basic Chart Builder ,[object Object]
Sample Bar Chart Output ,[object Object]
SPSS Demonstration Video On YouTube
Benefits of Using SPSS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Accessibility of SPSS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Decide carefully before conducting… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object]

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Lobsters, Wine and Market Research

Notas del editor

  1. 07/09/10