HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
C R A P On The Web
1. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
CRAP on the Web
The Good, the Bad, and the Ugly
Bruce Clary, McPherson College, McPherson, Kansas
2. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
“‘Design look’ is mentioned as a sign of Web
credibility almost twice as often as the next
category. Visual design is every bit as important
as usability, findability, and accessibility in
swaying the perception of today’s Web-savvy site
visitors.”
—Dirk Knemeyer
3. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
“Good web design is about the character of the
content rather than the character of the designer.”
—Jeffrey Zeldman
4. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
“Good art sends a different message to everyone.
Good design sends the same message to
everyone. Good art is interpreted. Good design is
understood.”
—John O’Nolan
5. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Principles of design
6. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Principles of design
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Unity
Dominance/emphasis
Scale & proportion
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Harmony
Balance
Rhythm
14. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
15. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
Distinguishes different content
16. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
Distinguishes different content
Brings out dominant elements and establishes focal
points
17. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
Distinguishes different content
•
Creates interest &
energy
Brings out dominant elements and establishes focal
points
18. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
Distinguishes different content
•
Creates interest &
energy
Brings out dominant elements and establishes focal
points
1
19. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
Distinguishes different content
•
Creates interest &
energy
Brings out dominant elements and establishes focal
points
1
2
20. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
Distinguishes different content
•
Creates interest &
energy
Brings out dominant elements and establishes focal
points
1
2
3
21. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
Distinguishes different content
•
Creates interest &
energy
Brings out dominant elements and establishes focal
points
1
2
3
4
22. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
Distinguishes different content
•
Creates interest &
energy
Brings out dominant elements and establishes focal
points
1
2
3
4
5
25. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
26. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
Connects related or equivalent content
27. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
Connects related or equivalent content
Provides consistency
28. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
•
Connects related or equivalent content
Provides consistency
Creates unity
29. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
•
Connects related or equivalent content
Provides consistency
Creates unity
1
30. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
•
Connects related or equivalent content
Provides consistency
Creates unity
1
2
31. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
•
Connects related or equivalent content
Provides consistency
Creates unity
1
3
2
32. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
•
Connects related or equivalent content
Provides consistency
Creates unity
1
3
2
4
36. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
37. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
Creates a visual flow
38. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
Creates a visual flow
Connects elements
39. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
•
Creates a visual flow
Connects elements
Imposes order &
control
40. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
•
Creates a visual flow
Connects elements
Imposes order &
control
1
41. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
•
Creates a visual flow
Connects elements
1
Imposes order &
control
2
42. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
•
Creates a visual flow
Connects elements
1
Imposes order &
control
2
3
43. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
•
Creates a visual flow
Connects elements
1
Imposes order &
control
2
3
4
44. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
•
Creates a visual flow
Connects elements
1
Imposes order &
control
2
3
4
5
63. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
OK, so here goes…
CRAP is a simplified approach to design introduced by Robin Williams in the first edition of The
Non-Designers Design Book, Peachpit Press, 1994.
64. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
OK, so here goes…
What kind of CRAP can you recognize
in the following web page designs?
CRAP is a simplified approach to design introduced by Robin Williams in the first edition of The
Non-Designers Design Book, Peachpit Press, 1994.