[ALSO SEE VERSION WITH NOTES]
Conference programme
http://publishing.brookes.ac.uk/conference/by_the_book
ABSTRACT
Digital media are changing the ways in which books are produced and consumed. In their wide diversity, digital "books" (from enhanced ebooks, to story apps, to game books) challenge the borderlines between books and other forms of digital media. Digital books simultaneously diverge from print books, drawing on other genres and conventions linked to digital affordances, but are also remediating print books, in terms of content, genre conventions, aesthetics, and so on. This presentation starts proposing a typology of digital books that takes into account media convergence, multimodality and remediation from print. Which, by the way, the author thinks will never die out!
Conference committee
Benoȋt Berthou, University of Paris 13 (LABSIC)
Ernst-Peter Biesalski, HTWK, Leipzig
Alberto Cadioli, University of Milan
Pascal Durand, University of Liège
Miha Kovač, University of Ljubljana
Angus Phillips, Oxford Brookes University (Oxford International Centre for Publishing Studies)
Adriaan van der Weel, University of Leiden
Associate partners
Association for Publishing Education
Brill
Federation of European Publishers
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
The Digital Book (R)evolution - By the Book 2014, Florence - SLIDES only [ALSO SEE VERSION WITH NOTES]
1. By the Book Conference, Florence, May 2014, Claudio Pires Franco
The Digital Book
(R)evolution
UNESCO Chair Project!
Crossing Media Boundaries:
New Media Forms of the Book!
(Prof Alexis Weedon)
1
claudio.pires.franco@gmail.com!
@clauzdifranco!
LinkedIn: http://lnkd.in/bH2zVdV
Conference Programme!
http://publishing.brookes.ac.uk/resources/By_the_Book_-
_programme_for_Publishing_Studies_conference_-_Florence_23_and_24_May_2014.pdf!
2. –Angus Phillips, Turning the Page, 2014
“This is an exciting period for the book, a time of
innovation, experimentation, and change. It is also
a time of considerable fear within the book
industry as it adjusts to changes in how books are
created and consumed”
2
3. The Digital (R)evolution Context
❖ Analysis focus is on the “West” (mainly UK and US)!
❖ Most visible changes now in trade publishing!
❖ Familiarisation with ebooks!
❖ Wide access to mobile media devices!
❖ “Maturity” in the uses of the Internet (Web 2.0)!
❖ More media - more fiction - consumed!
❖ Disintermediation: rise of self-publishing!
❖ Non-publishers Amazon and Apple
3
4. The Digital (R)evolution Context
❖ Media conglomerates and media convergence (cross-media flows) !
❖ Publishers experimenting with - and expanding into - other
media circuits; publishers as cross-media “brand nurturers”!
❖ Recognised potentials of digital media affordances for publishing!
❖ Experimentation driven from outside book publishing!
❖ Partnerships and joint expertise in new kinds of publishers!
❖ New formats, new ways of writing, new publishing practices,
new roles for readers...
4
6. A Brief Chronology of the Book: Before Ebooks
(Format and Technology)
6
The ‘Digital Era’
From
1970s 1980s 1990s
Encarta
Mid
1990s
Online
delivery
E-readers
Sony,!
Kindle
iPad
ePub3
Computers in
production
CD-ROMs
Best App:
Disney
Animated
Amazon:
ebooks ahead
of pbooks
Ebooks
plateau
2006/7Late!
90s
2011 20132012
iBooks
Author
2010 2013 2014
Barefoot
Atlas: 10
best apps
all time
7. A Brief Chronology of the Book: After Ebooks
(Format and Technology)
7
The ‘Digital Era’
From
1970s 1980s 1990s
Encarta
Mid
1990s
Online
delivery
E-readers
Sony,!
Kindle
iPad
ePub3
Computers in
production
CD-ROMs
Best App:
Disney
Animated
Amazon:
ebooks ahead
of pbooks
Ebooks
plateau
2006/7Late!
90s
2011 20132012
iBooks
Author
2010 2013 2014
Barefoot
Atlas: 10
best apps
all time
8. Industry Classifications
❖ Publishers: ebooks, sometimes apps!
❖ Digital book awards: flowable vs. fixed layout ebooks
and apps!
❖ Innovative digital books are hard to find in traditional
publishers’ websites
8
10. –Simon Eliot and Jonathan Rose, A Companion to the History of the Book
“… [T]he question of whether or not the book as
we know it has a future is almost always the first
and most pressing question asked.”
10
11. –Simon Eliot and Jonathan Rose, A Companion to the History of the Book
“Given the book’s adaptability and its ability to
migrate from one material form to another, one
might be inclined to be optimistic.”
11
12. The Future(s) of the Book
❖ Unilinear path: one format is replaced by the next in
consecutive fashion.
12
Image credits: José-Manuel Benitos, Creative Commons
LINEAR EVOLUTION
13. The Future(s) of the Book
❖ Branching paths: older and newer formats co-exist.
13
Image credits: Tony Hirst, https://www.flickr.com/photos/psychemedia
BRANCHING EVOLUTION
14.
15. The Future(s) of the Book
❖ Two hypotheses:!
❖ 1) Print books are not that dissimilar from digital books; perhaps
bigger differences exist between some print formats than between
certain print and digital forms!
❖ 2) Digital books explore the affordances of new technologies, but
more often than not are inspired by established print genres,
framed by their conventions, and often adaptations of existing
books (e.g. an existing story; a print encyclopaedia’s database)!
❖ Which means there is both divergence and continuity between
print and digital
15
17. 17
More book-like
More multimodal and/or making use of
affordances of digital media (e.g. user-
generated content, interactivity, ludic features,
cross-platform or cross-media / transmedia)
Ebooks
The Multimodality / Interactivity Angle
Enhanced
ebooks ePub3
“Multimedia
ebooks”
iBooks
Author
Story / Book
Apps
Game books
Digital
fiction
“Bridging”
Books
Narrative
games
Social book
18. 18
PRINT BOOKS
DIGITAL
The Remediation / Convergence Angle
Children's
Storybooks
Novels
Choose-
your-own
OTHER MEDIA!
Games, Websites, AR
Ebooks
Storybook
Apps
Game-books
Pop-up
Books
AR books!
Wonderbook
19. –Independent publisher David Wilk, digitalbookworld.com, 24.10.2013
“Publishers do not (yet) see a market for inventive
digital publishing […] But what if the reason we have
not seen any real success in innovative ebooks is not a
lack of market, but something else altogether?”
19
20. –Independent publisher David Wilk, digitalbookworld.com, 24.10.2013
“Publishers do not (yet) see a market for inventive
digital publishing […] But what if the reason we have
not seen any real success in innovative ebooks is not a
lack of market, but something else altogether?”
20
24. By the Book Conference, Florence, May 2014, Claudio Pires Franco
The Digital Book
(R)evolution
UNESCO Chair Project!
Crossing Media Boundaries:
New Media Forms of the Book!
(Prof Alexis Weedon)
24
claudio.pires.franco@gmail.com!
@clauzdifranco!
LinkedIn: http://lnkd.in/bH2zVdV
Conference Programme!
http://publishing.brookes.ac.uk/resources/By_the_Book_-
_programme_for_Publishing_Studies_conference_-_Florence_23_and_24_May_2014.pdf!