This is a preview version of the Content Modelling Workshop that I've co-written with Rachel Lovinger. So far we've given this workshop in Cape Town and Minneapolis. Coming soon to Helsinki, and hopefully elsewhere. This deck introduces the ideas and methodologies of content modelling. It's a subset of the slides for the workshop. The full workshop also includes more information on structured content, benefits of content modelling, many group exercises and discussions, and tips on how to putting these practices to work in real projects.
the next generation of marketing technology platform
content modelling 2013 lite
1. CONTENT MODELLING: THE ART OF
DESIGNING STRUCTURED CONTENT
Rachel Lovinger @rlovinger & Cleve Gibbon @cleveg
Sample slides from the workshop
Photo by EricGjerde
32. - D. Keith Robinson, Think Vitamin
http://blog.teamtreehouse.com/redefining-content-management/
There are four important
pieces to the content
management puzzle:
content, people, process and
technology.
38. Karen McGrane
Content Strategy for Mobile
Rahel Bailie & Noz Urbina
Content Strategy for Decision Makers
Sara Wachter-Boettcher
Content Everywhere
Bob Boiko
Content Management Bible
Ann Rockley & Charles Cooper
Managing Enterprise Content
Heather Hedden
The AccidentalTaxonomist