9. What it will take to Just Do It! Nike will be Everywhere, Doing Everything, For Every Athlete, During Every Season They Play. 10% of Nike’s total marketing budget will go into Social Media and Nike’s Online Strategy to cover the cost of online prizes and online media specialists for each individual sport as well as the LIVESTRONG foundation. New Nike player contracts must include a social media clause where they promote Nike products a certain amount of times a month via twitter, facebook, youtube etc.