Push notifications come in all shapes and sizes. Here are 35 examples of ways to engage your users outside your app.

1. IDEASFOR BETTER
PUSH NOTIFICATIONS
35
38m ago
38m ago

2. Push Notifications Best Practices
If you want push notifications to be more
effective, then they need to be:
• Timely: The user’s behavior, location, or preference triggers the notification
• Personal: The content of the push appeals to the user as an individual
• Actionable: The push makes it clear what the user should do next

3. Tell users their input is invaluable01.

4. Pique curiosity02.

5. Help users meet goals03.

6. Issue a challenge or make
an assumption
04.

7. 05. Use selective capitalization
for scanning

8. Nudge users when they go inactive06.

9. Remind users to complete an action07.

10. Announce an exciting update08.

11. Use flattery09.

12. Align yourself with authority10.

13. Be conversational11.

14. Ping users about a price change12.

15. 13. Encourage users to do more
with your app

16. Word a reminder differently14.

17. Evoke self-reflection15.

18. Make a joke16.

19. Be absurd and playful17.

20. Use hyper-specific copy18.

21. Make users feel like an insider19.

22. Hype an upcoming event20.

23. Be insolent or profane21.

24. Ask a simple question22.

25. Create a sense of urgency23.

26. 24. Specify geofences and
target locations

27. Be self-referential or “meta”25.

28. Ask for a rating or review26.

29. Show a message preview27.

30. Set up an irresistible story28.

31. Tell users when friends are active29.

32. Use emojis30.

33. Make personalized suggestions31.

34. Promote a limited-time offer32.

35. Make personalized suggestions33.

36. Be extra kind and polite34.

37. Highlight a featured item in a digest35.

38. https://clevertap.com/blog/push-notification-best-practices/
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