Rencontre de la communication publique e-reputation - olivier beaujean
•
0 recomendaciones•495 vistas
A presentation on e-reputation given in Oct 2011 by Olivier Beaujean at the event "rencontre de la communication publique" at the Cercle de Wallonie
Recomendados
Más contenido relacionado
Similar a Rencontre de la communication publique e-reputation - olivier beaujean
Similar a Rencontre de la communication publique e-reputation - olivier beaujean (20)
Más de Cleverwood Belgium
Más de Cleverwood Belgium (20)
Rencontre de la communication publique e-reputation - olivier beaujean
- 1. Start of a crisis 1 19th December 2009
- 2. E-Reputation
- 4. LISTEN
- 8. Listen Should I? Questions to be asked…
- 9. Keywords
- 10. Keywords Sources
- 11. Keywords Sources Volume
- 12. Keywords Sources Volume Resources
- 13. Keywords Sources Volume Resources Reactivity
- 14. Keywords Sources Volume Resources Reactivity Competition
- 15. PLAN
- 16. Think about your next steps
- 17. Objectives
- 18. KPI’s !
- 19. Objectives Audience
- 21. Objectives Audience Procedures
- 23. Objectives Audience Procedures Guidelines
- 25. Objectives Audience Procedures Guidelines Training
- 26. Train & teach
- 27. Objectives Audience Procedures Guidelines Training Crisis
- 29. ACT
- 31. Marketing /Comm Sales HR Customer Service ... It’s about the WHOLE organization
- 36. MEASURE
- 42. IMPROVE ... and start again
- 43. Listen Improve Plan Measure Act
- 44. E-reputation maturity Cross-channel Real-time Dashoard Linkedin Crisis blogs Twitter Facebook ROI Google Alerts Assessment Time
- 45. Thank You ! Olivier Beaujean Managing Partner @olbow olivier.beaujean@cleverwood.be www.cleverwood.be
- 46. Workshop
- 47. Recherches avancées via Google & Twitter • “phrase exacte” • “ phrase exacte” • “-” exclure un mot • “-” exclure un mot • “*” remplace n’importe quel(s) mot(s) • “OR” à utiliser en majuscule (ET est l’opérateur par • “OR” à utiliser en majuscule (ET est l’opérateur par défaut) défaut) • from:twitteruser • link:cercledewallonie.be Recherche parmi les tweets envoyés par un utilisateur Recherche l’ensemble des pages référençant un site • to:twitteruser anderlecht site:lesoir.be • anderlecht site:lesoir.be Recherche parmi les tweets mentionnant un utilisateur Recherche limitée à un site particulier • related:www.cerclewallonie.be Recherche des pages similaires Twitter ne fournit (gratuitement) que les résultats des 2 dernières semaines Voir aussi Voir aussi http://www.google.com/advanced_search http://twitter.com/search-advanced http://www.google.com/intl/en/help/operators.html https://support.twitter.com Olivier Beaujean – Managing Partner, Julien Mourlon – Business Consultant
Notas del editor
- Keywords- Do I face a challenge there? (ING, Pierre Durand…)- homonyms, common words? Noise/Volume ratioSources - And is it growing fast? - will I give the same importance to each source? - how many languages? Volume- what evolution do I expect? - do I want to classify them by sentiment and categories?Resources - manual <> freeReactivity - Do I want instant reaction, should I expect a crisis? - monitoring and reporting is different, you might need two different toolsCompetition - and check all the questions above… Don’tbeafraid to challenge the tools in real life (but thistakes a lot of time)
- If you have a plan, youwillavoidsome important mistakeslike launchwithoutstrategy thinkyou have a strat but not being able to roll it out operationally bestuckwith no content to share underestimate the resourcesneeded (with the right skills and experiences) use the wronglanguage, miss the right state of mind
- Set-up procedures, automatismsIt’s everyday that you need to manage your reputation : change managementIt involves many different profiles in the organization and a collective effort
- http://www.politico.com/blogs/bensmith/0611/Belgian_Weiner.html?showall
- Understand the impact of whatyoudidso far on youractivity. Not only in terms of reputation but also in terms of $$$ or votes or
- TRUE opinionInsights / polls / trends : share the monitoring tool with the marketresearchdept