The document provides tips for switching a major brand in just 5 weeks while keeping your cool under pressure. It recommends acknowledging and respecting people's emotions, selecting and energizing an A-team, accepting help even if painful, being clear on minimum viable product goals and managing expectations, planning extensively and contingencies for potential failure, not replacing agencies as they are part of the team, and celebrating successes with tea, cake, and gin.

2. 2

3. 3
5 Weeks to make it.....
How to keep your cool when you have to switch a
major brand in just 5 weeks
Kristal Ireland – Head of Ecommerce and Technology LNER
@kristalsmile

4. 4

5. 5
Earn your leadership every day!

6. 6

7. 7

8. 8

9. 9

10. 10
“Get Comfortable With Chaos”

11. 11

12. 12

13. 13

14. 14

15. 15
Top Tips For Survival...
• Acknowledge, accept and respect people’s emotions
• Select, energise and cement your A –Team
• Accept help... Even if it’s painful
• Be clear and consistent on MVP ... Communicate to senior stakeholders what this is and
manage expectations
• Plan, Plan and re Plan... Also Plan what happens if you fail (because you might)
• Don’t sack your agencies ... They are part of your team
• Celebrate success at every opportunity
• Tea, Cake, Gin