The Future of Search Decoded | Benchmark Search Conference 2016

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From Click Consult's Benchmark Search Conference 2016, Bridgewater Hall, 12th July. Presented by James Murray, Microsoft - The Future of Search Decoded. #benchmarkconf2016

Marketing

THE FUTURE OF SEARCH DECODED
BENCHMARK SEARCH CONFERENCE, MANCHESTER, 12 JULY 2016
James Murray @james3murray
UK Search Advertising Lead

Source: Mary Meeker Internet Trends 2016 – kpcb.com/internettrends
@BingAds @james3murray

Data Source: Microsoft Internal data, April 2015
1 Words 2 Words 3 Words 4 Words 5 Words 6 Words 7 Words 8 Words 9 Words 10+ Words
Speech Text Average Bing Ads searches more
concentrated around 1-3 words
Win 10 voice searches
longer through the tail
@BingAds @james3murray

我將用中文來表達我對台灣
家人的敬意.
Wǒ jìang yōng Zhōngwén laì biao da wǒ
dui Taiwan jǐa rén de jìng yī.
To show my respect to my Taiwanese
family, I wanted to address them in Chinese
SPERM
@BingAds #BingBites

James Murray
jamurray@microsoft.com
@james3murray @BingAds

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The Future of Search Decoded | Benchmark Search Conference 2016

1. THE FUTURE OF SEARCH DECODED BENCHMARK SEARCH CONFERENCE, MANCHESTER, 12 JULY 2016 James Murray @james3murray UK Search Advertising Lead

2. @BingAds @james3murray

3. @BingAds @james3murray

4. @BingAds @james3murray

5. @BingAds @james3murray

6. @BingAds @james3murray

7. Source: Mary Meeker Internet Trends 2016 – kpcb.com/internettrends @BingAds @james3murray

8. Data Source: Microsoft Internal data, April 2015 1 Words 2 Words 3 Words 4 Words 5 Words 6 Words 7 Words 8 Words 9 Words 10+ Words Speech Text Average Bing Ads searches more concentrated around 1-3 words Win 10 voice searches longer through the tail @BingAds @james3murray

9. @BingAds @james3murray

10. @BingAds @james3murray

11. @BingAds #BingBites

12. 我將用中文來表達我對台灣家人的敬意. Wǒ jìang yōng Zhōngwén laì biao da wǒ dui Taiwan jǐa rén de jìng yī. To show my respect to my Taiwanese family, I wanted to address them in Chinese SPERM @BingAds #BingBites

13.

14. @BingAds @james3murray

15. @BingAds @james3murray

16. @BingAds @james3murray

17. @BingAds @james3murray

18.

19. @BingAds @james3murray

20. @BingAds @james3murray

21. @BingAds @james3murray

22. James Murray jamurray@microsoft.com @james3murray @BingAds